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B.Design (Hons.) Animation and Digital Media

B.Design (Hons.) Animation and Digital Media

B.Design (Hons.) in Animation and Digital Media at UID is specially designed to provide top-notch industry-ready professionals in the various fields of animation and digital media. The objective of the course is to familiarize the students with various approaches, methods, and techniques of Animation Technology. Starting from traditional 2D classical animation to new-age immersive experiences like AR/VR, projection mapping, and 3D Animation, the course prepares the students to master skill sets and relevant understanding so that they can opt for any career pathway in the animation & digital media industry, at pre, post or production levels. The course enables the students to manage Animation Projects from its conceptual stage to the final product creation. We believe in the overall development of the students, which will lead them to achieve great heights in their careers and, practice by influencing the world with their skills and creative attitude.

The Department of Animation and Digital Media (ADM) at UID is a well-equipped and highly skilled department as per industry standards. The course curriculum is designed to reinforce 360 degree learning, keeping project based approach at the core of it. Being a part of UID, Animation and Digital Media is neighbored by various other design departments such as Communication Design, Product Design, etc., giving scope for organic interdisciplinary exposure. The availability of highly trained, experienced, and diverse faculty makes ADM one of the best places for students to experiment with their skills and interests and grow in all possible ways. A strong relationship with the industry through guest lectures, student internships, and placements ensures a winning situation for all.

Why study Animation and Digital Media at UID?

  1. The course creates ability for the student to think out of the box and have divergent ways of thinking.
  2. A project centered curriculum gives knowledge, through design thinking and experiential learning.
  3. Well designed & equipped studios are conducive for learning, state of the art digital, infrastructure with modern technologies such as AR/VR lab, Cintiq Systems, Interactive Smart Tables add to the enabling environment.
  4. Experienced group of highly qualified and diverse faculty ensure course delivery and mentoring of a high standard
  5. An incubation facility for budding innovative and professional entrepreneurs ensures high levels of opportunity.

Course Structure

  • Professional Communication
  • Leadership Lab-1
  • Art, Design and Culture
  • Visualisation & Representation
  • Material Exploration
  • Digital Tools-I
  • Design Process
  • Basic Design
  • Thinking skills
  • Design Criticism and Aesthetics
  • Form Space and Structure
  • Digital Tools-II
  • Discover Design in India
  • Drawing for Animation-I
  • Classical Animation- I
  • Integrated Foundation Project - Animation Design
  • Professional Ethics
  • Programme Elective - 1 (any one)
    1. Illustration
    2. Stop Motion Animation
  • Programme Elective - 2 (any 1)
    1. Photography
    2. Experimental Animation
  • KU Open Elective - 1 (any 1)
  • Creative Coding
  • Narrative Development
  • Drawing for Animation-II
  • Concept Art & Character Design
  • Introduction to Sound & Music
  • Studio: Animatics
  • Entrepreneurship
  • Programme Elective - 3 (any one)
    1. Graphic Narrative
    2. Introduction to Live Action
  • Programme Elective - 4 (any1)
    1. 2D Digital Animation I
    2. Title & Logo Animation
  • KU Open Elective-2 (any1)
  • Tinkering Studio
  • Film Language and Appreciation
  • Fundamentals of 3D Animation
  • 3D Environment Design
  • 3D Character Design
  • Studio: Character Animation & Performance
  • International language -1 (any one)
    1. German
    2. Italian
    3. Spanish
    4. French
  • Programme Elective - 5 (any one)
    1. Realistic 3D
    2. Facial Animation
  • Programme Elective - 6 (any one)
    1. 2D Digital Animation II
    2. Introduction to Digital Sculpting
  • Programme Open Elective - 1 (any 1)
    1. ID1: Creative Coding
    2. ID2: Experience Design
    3. PD1: Materials & Technology
    4. PD2: Introduction to Universal Design
    5. FD1: Fashion Materials & Textiles
    6. FD2: Fashion Design Process
    7. FD3: Fashion Representation I
    8. IFD1: Cultural Anthropology
    9. IFD2: Spatial Perception
    10. VC1: Typography I
    11. VC2: Illustration
    12. ATD1: Automotive Design
    13. Drawing I
    14. ATD2: Physical Modeling I
    15. ATD3: Digital Modeling I
    16. LSA1: Material Based Design
    17. LSA2: Evolution of Body
    18. Adornment
  • Social Immersion
  • Advanced Character Animation
  • Motion Graphics
  • VFX and Compositing
  • Studio: Live-action VFX
  • International language -2 (continuing from sem 5)
    1. German
    2. Italian
    3. Spanish
    4. French
  • Programme Elective -7 (any one)
    1. Game Animation
    2. 3D Architectural Visualization
  • Programme Elective - 8 (any one)
    1. Projection Mapping
    2. Advanced Digital Sculpting
  • Programme Open Elective -2 (any one)
    1. ID3: Data, Algorithms & AI
    2. ID4: Sensory Design
    3. PD3: Reduce-Reuse-Recycle
    4. PD4: Design for Special Needs
    5. FD4: Creative Surface Techniques
    6. FD5: Fashion, Image & Identity
    7. FD6: Fashion Representation II
    8. IFD3: Urban Ethnography
    9. IFD4: Parametric Design
    10. VC3: Branding & Identity Design
    11. VC4: Promotional Design
    12. VC4: Promotional Design
    13. ATD4: Automotive Design
    14. Drawing II
    15. ATD5: Physical Modeling II
    16. ATD6: Digital Modeling II
    17. LSA3: Contextual Evolution of Accessories & Products
    18. LSA4: Material Processes & Technical Manipulation
  • Research Methodology
  • Game Design
  • Metaverse and technology
  • AR & VR
  • Interdisciplinary Design Project
  • Portfolio Development
  • Internship
  • Design Management
  • Production Management and Entrepreneurship
  • Studio: Specialization Class- room Project
  • Graduation Project
  • Design Research

Areas of Mastery

This course is multidisciplinary providing opportunities for students in following areas:

– 2D Animation
– Illustration
– Graphic Narratives
– Film making
– Advertising
– Script writing
– Documentary making
– Direction
– Character Design
– VFX & FX
– Multimedia
– Game design
– Projection Mapping

Career Prospects

Animator gives new life to a character or an object. This course prepares students for exciting careers in the fields of Film & Television, Advertising, Cartoon Production, Online & Print News Media, Visual Design, Motion Graphics, Game Design, AR\VR Experience Design, and Mixed Media Design. Animators are in great demand by E-learning companies and advertising agencies. Almost all high-tech MNCs need animators for their innovative and creative visual skills. Apart from this illustrators and character designers, have great opportunities in the children’s book illustration and video gaming industries. Freelancing is another lucrative career to pursue.


Learning Model of B.Des. (Hons.) Animation and Digital Media

The learning model at UID is incubated to create and adapt to an appropriate environment of learning that facilitates our students with new experiences. We make sure our learning model engages the learner into new dimensions of work. This model provides an environment for interactive student engagement and enhances the system thinking ability.

At UID, we believe that the experiential knowledge gained while developing and implementing this unique learning model is transferable to other disciplines as well.


Visual Communication (Graphics)

Sambit Kumar Pradhan


PGDPD, Lifestyle Accessory Design, NID,Ahmedabad B. Arch.,College of Engineering and Technology, Bhubaneswar

David James Baker

Associate Professor

BA, Mass Communications, University of Denver, Denver, Colorado; MA, Media Arts and Computer Science, Las Vegas, New Mexico; MA (Video, Design, Painting),New Mexico State University, Las Cruces, New Mexico

Dr. Sharmila Sinha

Additional HOD

PhD - IDC,School of Design, IIT Bombay BFA(Applied Arts), Faculty of Fine Arts, MS University, Baroda

Mukesh Singh - Faculty of Karnavati University

Mukesh Rajendra Singh

Assistant Director

BFA in Painting , Faculty of Fine Arts, MS University, Baroda MFA in Painting , Faculty of Fine Arts, MS University, Baroda

Riddhi Manna

Assistant Director

Graduated as a Graphic Designer, specializing in Communication Design National Institute of Design, Ahmedabad

Aigars Liepens

Assistant Professor

Masters in Visual Communication, Art Academy of Latvia Bachelors in Visual Communication, Art Academy of Latvia

Abhrojit Boral

Assistant Professor

MA in Graphic Design, University for the Creative Arts, UCA Epsom, UK B.Des in Fashion Design, National Institute of Fashion Technology, Kolkata

Hardik Jayeshbhai Pancholi

Assistant Professor

PG Diploma in Applied Arts, ( Specialisation in Illustration), MS University, Vadodara Diploma in Applies Arts, Sheth C.N.Collage of Fine Arts, Ahmedabad

Khem Raj Kala

Assistant Professor

MBA Retail & Marketing Management, Subharti University, Meerut, Bachelors in Exhibition Design & Spatial Experience, NID, Ahmedabad

Lopamudra Pakira

Assistant Professor

Bachelors in Fine Arts in Art History and Aesthetics, Maharaja Sayajirao University, Baroda, Gujarat Masters in Visual Arts, Maharaja Sayajirao University, Baroda, Gujarat

Salil Sakhalkar

Assistant Professor

Bachelors of Fine Arts, Sir J.J.Institute of Applied Arts, Bombay, Diploma in Computer Arts and Animation Edit Institute, Bombay

Shatabhisha Ray

Assistant Professor

MFA - Painting, Specialized in Video and Illustration Art, Kalabhavana, Visva Bharti University BFA - Painting, Kalabhavana, Visva Bharti University - First Class


Assistant Professor

M. Design School of Communication World University of Design, Delhi Bachelor in Applied Art Bharati Vidyapeeth's College of FineArts (SPPU), Pune Diploma in Fashion Photography, JD Institute of Fashion Technology

Sudip Nityagopal Dutta

Assistant Professor

Pursuing Masters in Visual Arts (MVA) in Creative Painting from chittorgarh, Rajasthan Post - Diploma in Painting at Faculty of Fine Art MSUB, Gujarat Diploma in Painting at , MSUB, Gujarat.

Yaatra Khan

Assistant Professor

M.Des Communication Design, Faculty of Fine Arts, MS University, Baroda B.Des Communication Design, National Institute od Design, Ahmedabad

Surabhi Vinay Sagdeo

Assistant Professor

Master of Arts in Illustration & Animation, Coventry University, UK; B.Des in Visual Communication & Graphic Design, UID, Karnavati University, Gandhinagar

Kritika Dhuli

Assistant Professor

M.Des. National Institute of Fashion Technology, Kannur, Kerala

Yuti Raman Devale

Assistant Professor

Diploma in Applied Arts L.S. Raheja School of Art BFA in Applied Arts North Maharashtra University MFA in Applied Arts, Aurangabad

Om Singh

Assistant Professor Multimedia. Punjab Technical University, Jalandhar B.Sc. in Animation & Multimedia, Birla Institute of Technology, Mesra, Ranchi

Sandipan Bhattacharjee

Assistant Professor

M.Design in Multimedia Communication & Design, Central Institute of Technology, Kokrajhar B.Design in Multimedia Communication & Design, CIT ,Kokrajhar.

Manish Solanki

Junior Faculty

Masters Degree (specialisation in Portrait Painting) M. J. College, Jalgaon, Maharashtra, Diploma in Drawing and Painting from Seth C. N. College of Fine Arts

Department of Animation & Digital Media

Arun Gupta


B.A. in English Literature,University of Delhi, Delhi; Diploma in Film Direction, Film and Television Institute of India, Pune

Pradeep Patil

Assistant Director

PG Diploma Programme in Design, Animation Film Design, NID, Ahmedabad Bachelor of Applied Arts, Sir J. J. Institute of Applied Arts, Mumbai

Sachin Khankhoje

Associate Professor

Master of Fine Arts, MSUB, Vadodara; Bachelor of Fine Arts, MSUB, Vadodara; Diploma in Digital Character Animation, Vancouver Film School, Vancouver, Canada

Hirock Roy

Assistant Professor

Master of Animation and Visual Effects, Kalinga University, Raipur Bachelor of Animation and Visual Effects, Kalinga University, Raipur

Neela Tayade

Assistant Professor

B. Tech , Govt. College of Engineering, Amravati; M.Des in Animation Film Design, NID, Ahmedabad; Certification in Social Psychology, Wesleyan University, US

Prem Gunjan

Assistant Professor

Post Graduate Diploma in Film and Video Communication, NID, Ahmedabad; Master of Fine Arts, BHU, Varanasi; Bachelor of Fine Arts, BHU, Varanasi

Ravi Sachula

Assistant professor

Master of Fine Arts, North Maharashtra University, Jalgaon; Diploma in Drawing & Painting, Sheth CN College of Fine Arts, Ahmedabad

Sundar Mahalingam

Assistant Professor

M.Sc in Visual Communication, Bharathiyar University, Coimbatore; B.Sc Visual Communication, Bharathiyar University, Coimbatore

Venkateshwaran N

Assistant Professor

Master in 3D Animation, MUV Digital Arts, Chennai B.Sc. Zoology, Bharathidasan University

Vipul Prajapati

Assistant Professor

Master of Fine Arts, North Maharashtra University, Jalgaon ; Diploma in Drawing & painting Sheth CN College of Fine Arts, Ahmedabad

Sanjay Sankla
Sanath PC
Tara Douglas

UID organises a number of workshops on a regular basis to help students connect with and expand their creativity. The workshops introduce students to the concepts of design and provide a strong grounding and encourage personal and artistic growth through innovative self-expression. All the classrooms are equipped with unique modern facilities and state-of-the-art equipment that provide an extensive experience in art and design. The workshops offer insights into topical themes in the field of design along with practical exercises that come with a high level of professionalism.



The B.Des in animation is a course that gives students knowledge in techniques of animation through design thinking and experiential learning. This four-year programme enables students to think out of the box, express their ideas, and evaluate the process critically.
A career in animation is one of the most sought-after and lucrative careers in recent times. The attractive salary packages, and the opportunities it offers make this exciting career the right choice for the students.
There are different types of animation, four of them are 2D animation, 3D animation, motion graphics, and stop motion animation. Animation enables students to think out of the box and tell stories in unique ways.
The B.Des animation course at UID is four years. The full-time course comprises eight semesters with core subjects like drawing, design & cultural studies, acting for animation, illustration, character design & style treatment, research methodology, and animation production & entrepreneurship.
The salary of an animator in India varies from company to company. It depends on the city, hands-on experience, and performance of the candidates. It is an excellent career option with lucrative opportunities in top-ranked companies.
Although they use the same software programmes like After Effects and Photoshop, there is a subtle difference in their roles. Animators generally work on illustrations like the storyboard and characters while motion graphic designers work on the setting.
There are different types of motion graphics. Some of them are product marketing, explainer video, logos, icons, UI animations, short films, titles (TV and movies), presentations, gifs, broadcasting graphics, and infographics.
To become a successful motion designer, graphic design, understanding of animation, and 3D design skills. You can pursue the course from UID as their curriculum is a perfect amalgamation of theory and practice.
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