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Announcement Admission

B.A. (Hons.) Advertising & PR

This course is designed for students who want to pursue a career in advertising, brand management, or publicity campaigns. It covers essential areas such as brand management, campaign planning, public relations, social media marketing, and digital advertising. The course will develop your understanding of the roles that PR, advertising and branding play in every aspect of society. You will also build a portfolio of work by planning and implementing campaigns, producing adverts and other kinds of promotional content for both traditional and online channels.

Highlights:

  • Student-centred learning
  • Experiential learning and industry relevant curriculum
  • Best placement opportunities
  • Internships in reputed organizations
  • Social immersion, cultural immersion, and overall personality development of the students
  • The Liberal, multi-cultural and vibrant environment
  • Best infrastructure with well-equipped studio and media labs
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BA (Hons.) Mass Communication (Advertising & Public Relation)

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Course Stucture

Semester 1

  • Fundamentals of Psychology
  • Introduction to Mass Communication
  • Social Media and Society
  • Environmental Science
  • Indian Intellectual Traditions
  • Modern Indian Language
  • IT Skills

Semester 2

  • Close Reading
  • An Introduction to Politics
  • World History and Politics
  • English Communication and Public Speaking
  • Logic, Language, and Argumentation
  • Cybersecurity

Semester 3

  • Introduction to Event Management
  • Introduction to Economics
  • Elective 1
  • Indian Constitution
  • Science, Technology, and Society
  • Immersive Experiences
  • Knowledge, Reality and the Self

Semester 4

  • Social Psychology
  • Introduction to Media Studies
  • Elective 2
  • Professional Ethics
  • Foundations of Humanistic Inquiry
  • Creativity and Critical Thinking

Semester 5

  • Introduction to Public Relations
  • Consumer Behaviour
  • Media Plannng
  • Advertising: Principles and Practices
  • Media Research Methods
  • Digital PR and Use of Social media

Semester 6

  • Corporate Communication
  • Media Management
  • Strategic Brand Communications
  • CSR and Public Service Communications
  • Media Law and Ethics
  • Instructional Design and Technical Writing

Semester 7

  • Account Planning
  • Business Communication
  • Business Strategy
  • Promotional Design
  • Research in Ad & PR
  • Internship/Project

Semester 8

  • Cultural Context to Communication
  • Capstone Project
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List of Elective Courses

Semester 3: Elective 1
  • Basics of Accounting
  • Sports Psychology
  • Entrepreneurship
  • Media Literacy & Fake News
Semester 4: Elective 2
  • Theatre: The Language of Performance
  • Global, Regional and National Security
  • Management Accounting
  • Fundamentals of Video Production

 

FAQs

What is a B.A. (Hons.) Advertising & PR?

B.A. (Hons.) Advertising & PR

What is a B.A. (Hons.) Advertising & PR?

B.A. (Hons.) Advertising & PR

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