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B.A. (Hons.) Advertising & PR

BA (Hons.) Mass Communication (Advertising & Public Relation)

Course Stucture

Semester 1

  • Fundamentals of Psychology
  • Introduction to Mass Communication
  • Social Media and Society
  • Environmental Science
  • Indian Intellectual Traditions
  • Modern Indian Language
  • IT Skills

Semester 2

  • Close Reading
  • An Introduction to Politics
  • World History and Politics
  • English Communication and Public Speaking
  • Logic, Language, and Argumentation
  • Cybersecurity

Semester 3

  • Introduction to Event Management
  • Introduction to Economics
  • Elective 1
  • Indian Constitution
  • Science, Technology, and Society
  • Immersive Experiences
  • Knowledge, Reality and the Self

Semester 4

  • Social Psychology
  • Introduction to Media Studies
  • Elective 2
  • Professional Ethics
  • Foundations of Humanistic Inquiry
  • Creativity and Critical Thinking

Semester 5

  • Introduction to Public Relations
  • Consumer Behaviour
  • Media Plannng
  • Advertising: Principles and Practices
  • Media Research Methods
  • Digital PR and Use of Social media

Semester 6

  • Corporate Communication
  • Media Management
  • Strategic Brand Communications
  • CSR and Public Service Communications
  • Media Law and Ethics
  • Instructional Design and Technical Writing

Semester 7

  • Account Planning
  • Business Communication
  • Business Strategy
  • Promotional Design
  • Research in Ad & PR
  • Internship/Project

Semester 8

  • Cultural Context to Communication
  • Capstone Project

List of Elective Courses

Semester 3: Elective 1
  • Basics of Accounting
  • Sports Psychology
  • Entrepreneurship
  • Media Literacy & Fake News
Semester 4: Elective 2
  • Theatre: The Language of Performance
  • Global, Regional and National Security
  • Management Accounting
  • Fundamentals of Video Production
Master Class
Workshop

 

FAQs

What is a B.A. (Hons.) Advertising & PR?

B.A. (Hons.) Advertising & PR

What is a B.A. (Hons.) Advertising & PR?

B.A. (Hons.) Advertising & PR

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