B.Design (Hons.) Product Design

B.Design (Hons.) Product Design

B.Design (Hons.) programme of Industrial design focuses on designing products, systems and services that make life easier by developing creative thinking ability. It’s a balance of creativity, technology, cultural concerns, environmental needs, exploring materials, production techniques, aesthetics, the emerging fields of Human Computer Interaction (HCI), Artificial Intelligence, and social issues in both local and global contexts. Students learn and apply user centric insights by becoming more empathetic.

School of Industrial Design
Industrial Design deals with products, services and systems addressing usability, form, function, aesthetics, material, technologies, and sustainability. Our students explore creative thinking and problem-solving processes to bring value to companies, communities and people. Our focus is on designing products, systems and services that make life easier. At the School of Industrial Design, we balance creativity, technology, cultural concerns, and environmental needs, exploring materials, production techniques, aesthetics, the emerging fields of Human Computer Interaction (HCI), Artificial Intelligence, and social issues in both local and global contexts. We encourage our students to create solutions that are empathetic to the end-user and have contextual insight. Our new B. Des. in Interaction Design has been programmed and launched in response to the needs of users and Industry.

Why study Product Design at UID?

Our curriculum encourages a broad exploration of the design practice with an emphasis on user-centered approach and design thinking and beyond. We enable our students to develop critical, technical and managerial skills that align with the contemporary conversation within the industry also Entrepreneural thinking for self-development by aligning with thought leaders in the industry. The course is focused on process-driven work that examines all aspects of industrial design from conception to implementation. We equip our students with a wide-range of design skills and thought process that allow them to articulate their design ideas and thinking.  Our exemplary infrastructure and workshops support model making and prototype building for different kinds of design briefs.

Course Structure

  • Design & Cultural Studies - 1
  • Communication Skills - 1
  • Drawing
  • Basic Design - 1
  • Material Exploration
  • People and Environment
  • Design & Cultural Studies - 2
  • Communication Skills - 2
  • Design Drawing (Visualisation Skills + Perspective + Intro to Product Sketching
  • Materials and Processes (Technology)
  • Model Making - 1
  • Solid Geometry
  • Form Space and Structure
  • Design Process - 1
  • Evaluation of Design
  • Design Drawing - 2 (Orthography)
  • Form Studies - 1
  • Digital Exposure - 1 (Rhino 2D/PS)
  • Workshop Technology
  • Model Making - 2 (Replica)
  • Typography (Graphic Input)
  • Ergonomics - 1
  • Simple Product Design Project
  • Elective - 1
  • Digital Exposure - 2
  • Form Studies - 2
  • Material and Processes - 2
  • Digital Rendering
  • Design Drawing - 3
  • Nature and Form
  • Science and Liberal Arts
  • Ergonomics - 2
  • Research Methodology
  • Form Studies - 3
  • Digital Exposure - 3
  • New Materials
  • Packaging Design
  • Techno Asthetic Detail Design
  • Elective - 2
  • Introduction to Universal Design
  • Introduction to Sustainable Design
  • Digital Exposure - 4
  • Value Engineering
  • Design and Technology
  • Ergonomics - 3
  • Interaction Design
  • Technically Complex Product Design
  • Industry Internship
  • Design Management
  • System Design
  • Graduation Project

Areas of Mastery

– Simple Product Design
– Technically Complex Products
– Systems Design
– Design for Social Impact
– Design for Sustainability

Career Prospects

During the journey of design for B. Des. Industrial Design, students start aligning their personal interest with the industry. So, a person with Research DNA, can find themselves comfortable as a Design Researcher or UX Researcher with Industry. Whereas in the domain of experience design, students may join as Interaction designer / UX designer or can contribute as an Exhibition/Retail experience designer. Many firms hire Industrial Designer for Innovation, students can help industry in innovation of products, services or strategy by joining as Product Innovator, Strategy Design expert. Also, in manufacturing sector industrial designer can play a vital role as CMF (color material finish) designer, 3D Modeler. Students can be domain specific where they can find career as Lighting Designer, Toy and game designer, Medical product design expert, Furniture Product designer (mass produced furniture), Accessory designer (mass produced Footwear/ Bags/ vehicle interiors).

Learning Model of B. Des. Product Design

The learning model at UID is incubated to create and adapt to an appropriate environment of learning that facilitates our students with new experiences. We make sure our learning model engages the learner into new dimensions of work. This model provides an environment for interactive student engagement and enhances the system thinking ability.

At UID, we believe that the experiential knowledge gained while developing and implementing this unique learning model is transferable to other disciplines as well.


Industrial Design

Brajesh Dhiman

Associate Director & Professor

Saumitra Shrikant Vaidya

Assistant Director - Adjunct Faculty

PG Diploma- Product Design (MIT ID Pune); B.Des- Automotive (Coventry University, UK)

Shyambihari Prajapati

Assistant Director - Associate Professor

M.Des- Design, IIT Guwahati; BE Mechanical - North Maharashtra University

Ramesh Suthar

Associate Professor

Diploma in Mechanical Engineering (Govt. Polytechnic, Ahmedabad)

Samarth Reddy

Associate Professor

Umang Shah

Associate Professor - Adjunct Faculty

M.Des (IIT-Kanpur); B.E. (L.D. College of Engineering)

Dr. Arunita Paul

Assistant Professor

Venkata Naga Aditya Lingam

Assistant Professor

MS Product Design - La Sapienza University di Roma (ITALY), B.Tech Mechanical

Arjun Sengar

Assistant Professor

Dr. Arunachalam Muthiah

Assistant Professor

PhD (Design)- IIT Guwahati; M.E (Product Design and Commerce) - Anna University; B.E (Automobile engineering) - Anna University

Latika Verma

Assistant professor

Madhuranjan Bharti

Assistant Professor

Manoj Kumar Molagamudi

Assistant Professor

Mrunmayi Kadam

Assistant Professor

Sharad Shetty

Assistant Professor

M. Tech (Embedded System), MIT Manipal; BE Electronics

Anushree Mehta

Academic Coordinator

Vartika Garg

Assistant Professor

Automobile and Transportation Design

Ashish Nar

Associate Director


Navneet Kumar

Assistant Professor


Ankit Soni

Assistant Professor

Harshil Dharia

Assistant Professor

PG Diploma in Digital Modelling (Digital Sculpting) (DYPDC, Pune); Diploma in Automobile Engineering (PIET, Baroda)

Rakesh Sharma

Assistant Professor

B.A., Rajasthan Univ. ITI (Carpentry), Directorate of Technical Education, Jodhpur

Ruparas Singh

Assistant Professor

B.Des. - Transportation and Automobile Design (MIT institute of Design, Pune) (2017)

Satish Gokhale – Design Directions Pune
Mukul Goyal – Mukul Goyal
Somnath Dutta Roy – Idea Matrix, Mumbai

UID organises a number of workshops on a regular basis to help students connect with and expand their creativity.  The workshops introduce students to the concepts of design and provide a strong grounding and encourage personal and artistic growth through innovative self-expression. All the classrooms are equipped with unique modern facilities and state-of-the-art equipment that provide an extensive experience in art and design. The workshops offer insights into topical themes in the field of design along with practical exercises that come with a high level of professionalism.



A B.Des in Product Design programme focuses on designing products, services, and systems from the raw stage to finished stage. The course imparts knowledge on methodologies of procurement and development of a product.
The product design course emphasises on the broad exploration of design practice. It allows aspiring designers to develop their critical, managerial, and technical skills. The course focuses on process-driven design from conception to implementation.
B.Des in industrial design deals with services, products, and systems addressing form, function, usability, aesthetics, sustainability, and technologies. Aspirants explore problem-solving and creative thinking processes to bring value to communities and companies.
Yes, product design is an excellent career choice. Day by day, the demand for product designers is increasing. With the appropriate skill set and dedication, product designers can get lucrative job opportunities with handsome salaries.
When it comes to product design, there are different types like system design, process design, and interface design. The areas of mastery are simple product design, technically complex products, UI/UX, design for social impact, and design for sustainability.
For undergraduate program in Product Design at UID, students should have passed 10+2 from a recognised board in any stream with a minimum 50% aggregate marks. Aspirants should clear the UID's Design Aptitude Test (Tier 1 & 2).
Students are required to have a high degree of technical proficiency balanced with creativity and hands-on approach, commercial awareness, computer literacy including 3-D conceptual ability, visual and spatial awareness, and knowledge of industrial techniques, standards, and processes.
At UID, the course curriculum for product designing focuses on consumer goods with an emphasis on the design of form and styling, user-centred design, holistic product development, and value engineering.
After completing the product design course, students may join as Interaction/ UX designers or can contribute as retail/exhibition experience designers. They can work as Design/ UX researchers.
The salary package of a Product Designer varies from company to company. Many companies offer handsome salaries depending on the designer’s performance and experience. It is a good career option that gives you a host of opportunities with good packages.
To be a product designer, the candidate must have a B.Des degree. At UID, we offer a well structured B.Des Product Design programme that enables students to design products and services that make life easier.
The core subjects include design & cultural studies, communication skills, drawing, basic design, material exploration, model making, form space and structure, typography, interaction design, and model making.
A product designer plays a major role in the stages of product development. They are in charge of a product creation process - from conception to implementation. They are responsible for discovering a problem and designing the solution empathically.
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