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About B.Design (Hons.) Product Design

B.Design (Hons.) Product Design is offered by the Department of Industrial Design

Course Structure

Semester 1


  • Professional Communication
  • Leadership LAB


  • Art, Design and culture
  • Visualisation & Representation
  • Material Exploration
  • Digital Tools-1
  • Design Process
  • Basic Design

Semester 2

    • Thinking Skills


    • Design Criticism and aesthetics
    • Form space and structure
    • Digital Tools-2
    • Discover Design in India
    • User Research Method
    • Model Making
    • Integrated Foundation Project – Product design

Semester 3


  • Professional Ethics


  • Creative Coding


  • Programme Elective – 1 (any one)
    1. Color, Material and Finishes (CMF)
    2. Digital Sketching
  • Programme Elective – 2 (any one)
    1. Introduction to AR/VR/MR
    2. Product Photography
  • KU Open Elective – 1


  • Form Studies
  • 3D CAD modelling
  • Physical Ergonomics
  • Studio- Human Centric Design

Semester 4


  • Entrepreneurship
  • Tinkering Studio


  • Programme Elective – 3(any one)
    1. Generative Design
    2. Design Standards
  • Programme Elective – 4(any one)
    1. Story telling
    2. Modular Design
  • KU Open Elective – 2


  • Materials and Process
  • Surface Modelling and Rendering
  • Product Detailing
  • Studio- Technically Complex Product Design

Semester 5


  • International language – LEVEL 1
    1. German
    2. Italian
    3. Spanish
    4. French


  • Programme Elective – 5 (any one)
    1. Game Design
    2. User Experience Design
  • Programme Elective – 6 (any one)
    1. Design for Circular Economy
    2. Introduction to Service Design
  • Programme Open Elective – 1 (any one)
    1. Interaction Design (IxD)
      • ID1: Microinteractions
      • ID2: Introduction to Universal Design Systems
    2. Fashion Design (FD)
      • FD1: Fashion Materials & Textiles
      • FD2: Fashion Design Process
    3. Interior and Furniture Design (IFD)
      • IFD1: People and Environment
      • IFD2: Spatial Interaction
    4. Animation and Digital Media (ADM)
      • ADM1: Digital Art
      • ADM2: Introduction to Sound and Music
    5. Automobile and Transportation Design (ATD)
      • ADM1: Automotive Design Drawing-I
      • ADM2: Physical Modelling-I
    6. Visual Communication
      • VC1: Typography 1
      • VC2: Illustration
    7. Game Deisgn & Simulation
      • GDS1: Character Sculpting
      • GDS2: Matte-painting-I


  • Apprenticeship


  • Nature and Form
  • Human Factors Engineering
  • Basics of Mechanism Design
  • Studio- Design and Technology

Semester 6


  • International Language – LEVEL 2
    1. German
    2. Italian
    3. Spanish
    4. French


  • Programme Elective -7 (any one)
    1. Introduction to Universal Design
    2. Internet of Everything
  • Programme Elective – 8 (any one)
    1. Packaging Design
    2. Designing with Data
  • Programme Open Elective -2 (any one)
    1. Interaction Design (IxD)
      • ID3: Social Networks
      • ID4: Digital Bio Application
    2. Fashion Design (FD)
      • FD3: Creative Surface Techniques
      • FD4: Fashion, Image & Identity
    3. Interior and Furniture Design (IFD)
      • IFD3: Parametric Design
      • IFD4: Crafted by Nature
    4. Animation and Digital Media (ADM)
      • ADM3: 2D Digital Animation I
      • ADM4: Graphic Narratives
    5. Automobile and Transportation Design (ATD)
      • ATD4: Automotive Design Drawing II
      • ATD5: Physical Modelling II
    6. Visual Communication
      • VC3: Branding & Identity Design
      • VC4: Promotional Design
    7. Game Deisgn & Simulation
      • GDS3: 2D Game Asset Creation and Integration
      • GDS4: Matte-painting-II


  • Research Methodolgy


  • Social Innovation
  • Portfolio Design
  • Studio- Interdiscplinary Design Project

Semester 7


  • Internship
  • Studio- System Analysis and Design


  • Design Management

Semester 8


  • Graduation Project


  • Design Research
Click here to view details about Course Structure along with Course Description

Areas of Specialization

  • – Systems Design
  • – Ux – User Experience Design
  • – Service Design
  • – User Interface Design
  • – Process Design
  • – Human-Centric Design
  • – Social Innovation
  • Human Factors ( Ergonomics)

Career Prospects

  • Learning Model
  • Master Class
  • Workshop
Learning Model
Learning Model of B.Design (Hons.) Product Design
Learning Model of B.Design (Hons.) Product Design

The learning model at UID is incubated to create and adapt to an appropriate environment of learning that facilitates our students with new experiences. We make sure our learning model engages the learner into new dimensions of work. This model provides an environment for interactive student engagement and enhances the system thinking ability.

At UID, we believe that the experiential knowledge gained while developing and implementing this unique learning model is transferable to other disciplines as well.

Master Class
Master Class

Satish Gokhale – Design Directions Pune
Mukul Goyal – Mukul Goyal
Somnath Dutta Roy – Idea Matrix, Mumbai


UID organises a number of workshops on a regular basis to help students connect with and expand their creativity. The workshops introduce students to the concepts of design and provide a strong grounding and encourage personal and artistic growth through innovative self-expression. All the classrooms are equipped with unique modern facilities and state-of-the-art equipment that provide an extensive experience in art and design. The workshops offer insights into topical themes in the field of design along with practical exercises that come with a high level of professionalism.

Admission Call:


I have an educational background in a non-science stream. Am I eligible for B.Des (Hons.) Product design at UID?

Yes, you are eligible for B.Des (Hons.) Product design, irrespective of your discipline. All you need is a curious mind!

What should I include in my portfolio for admission to the B.Des (Hons.) Product design department?

Your portfolio should reflect your individual aesthetic and highlight your skills in 2D/3D product sketching, 3D models, the design process, and your ability to work hands-on. You may also include your extracurricular skills like photography, model making, presentation skills, etc. It is advisable to keep your portfolio concise & crisp.

Are Sketching skills a requirement to get into the programme?

Basic sketching skills will surely help you in Design Aptitude Test. It is a good idea to practise sketching and doodling regularly as it helps you present your design ideas. Start exploring and enjoying different mediums of sketching. Product-specific drawings, digital renders, marker renders and illustration techniques will be a part of your modules at UID.

Is model-making skill a requirement to get into the programme?

knowledge of materials and model making are not required for admission, however, individuals should have basic knowledge of materials. Model-making skills and processes will be touched upon during the modules taught.

What kind of subjects/courses will I study in the Product Design programme?

The product design programme at UID offers a well-balanced, hands-on and industry-focused curriculum of theory and practical courses, taught over 4 years in an Undergraduate programme; and 2 years in Post graduate programme. The details of semester-wise subjects/courses are shared on the website in the department section. The B. Des. (Hons.) Product Design & M. Des. Product Design programmes include subjects covering Design and Technology, User Experience Design, Internet of Everything, Packaging design, Universal Design, Product Detailing, Surface Modelling and Rendering, entrepreneurship and research methodology. Students get the opportunity to study an International language as well as opt from a bouquet of Interdisciplinary electives. Internship & Graduation projects are offered to gain an understanding of the workings of the product industry.

Does UID organize study trips?

Study trips are organized for students to sensitize them to the cultural influences that might affect the design of products. The trips may include visits to heritage places, Industry visits, design studios, industrial production units, etc. for an immersive experience as per the requirement of the courses. The trips may vary from local visits to outstation travels for a couple of days. Faculty members also accompany the students on the study trips.

What companies have the students go to for Internships and Graduation Projects?

Our students have pursued their internships with multinationals like IBM, Microsoft, Tata elxsi, Godrej, Hettich, Titan, Capgemini, Amazon.com, Myntra, Accenture, Caratlane, and Bata. Students have also pitched their projects with various NGOs & governmental organizations like DRDO among others.

What are the options after graduation & what support is available from the institute?

The students upon completion of their degree choose one of the following,

  1. Have their start-up & be entrepreneurs. The Corporate Resource Centre at UID guides as required.
  2. Go overseas for higher education. The International Relations Office at UID guides and supports the admission & visa process.
  3. Get a job in the industry. The Corporate Resource Centre at UID works with the students from their Internship onwards for aspiration mapping & placement accordingly.

What is the examination/ evaluation system?

The evaluation for each course has the following parts-

  1. Continuous Evaluation- It comprises marking regular assignments during the semester. There are points for attendance too.
  2. Mid-Term Exam- Students are evaluated through written exams and an internal jury during the mid-semester.
  3. End Term Exam- The final exam comprises of written paper for theory courses and an external jury for practical courses.

What infrastructure is available on campus?

UID provides world-class facilities at its sprawling campus. The infrastructure includes a technologically advanced Felder Lab, a Makers Lab that includes 3D printers, an AR VR lab, machines for metal works, a fully functional wood workshop, a leather lab, a ceramic lab, audio-visual rooms, a library, and an auditorium. All the classrooms are equipped with unique modern facilities and state-of-the-art equipment that provide an extensive experience in art and design. The campus also houses a Centre for Craft Innovation where students can engage in a symbiotic learning model with craftsmen & artisans from across the country for product development & diversification.

What are the class timings?

Classes are scheduled from 9 am to 4 pm on weekdays. Labs are kept open after hours at the request of students if required, safety precautions like masks, aprons, and gloves are all mandatory for the student’s safety.