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B.Design (Hons.) Product Design

B.Design (Hons.) Product Design

B.Design(Hons.) Product Design programme focuses on designing products, systems, and services that make life easier by developing creative thinking ability. It’s a balance of creativity, technology, cultural concerns, environmental needs, exploring materials, production techniques, aesthetics, and the emerging fields of Human-Computer Interaction (HCI), Artificial Intelligence, and social issues in both local and global contexts. UID also prides itself on being an organization with a melting pot of cultures, this programme is an opportunity for students to interact with individuals and study their cultures, and how they may or may not influence their design. Students learn and apply user-centric insights by becoming more empathetic.

Department of Industrial Design
Industrial Design deals with products, services, and systems addressing usability, form, function, aesthetics, material, technologies, and sustainability. Our students explore creative thinking and problem-solving processes to bring value to companies, communities, and people. Our focus is on designing products, systems, and services that make life easier. At the Department of Industrial Design, we balance creativity, technology, cultural concerns, and environmental needs, exploring materials, production techniques, aesthetics, and the emerging fields of Human-Computer Interaction (HCI), Artificial Intelligence, and social issues in both local and global contexts. We encourage our students to create solutions that are empathetic to the end user and have contextual insight.

Why study Product Design at UID?

Our curriculum encourages a broad exploration of the design practice with an emphasis on a user-centered approach and design thinking. We enable our students to develop critical, technical, and managerial skills that align with the contemporary conversation within the industry also entrepreneurial thinking for self-development by aligning with thought leaders in the industry. This course is focused on process-driven work that examines all aspects of industrial design from conception to implementation. We impart our students with a wide range of design skills and methodology that allows them to articulate their design ideas and thinking. Our exemplary infrastructure and workshops support model-making and prototype-building for different kinds of design briefs.

Course Structure

  • Professional Communication
  • Leadership LAB
  • Art, Design and culture
  • Visualisation & Representation
  • Material Exploration
  • Digital Tools-1
  • Design Process
  • Basic Design
  • Thinking Skills
  • Design Criticism and aesthetics
  • Form space and structure
  • Digital Tools-2
  • Discover Design in India
  • User Research Method
  • Model Making
  • Integrated Foundation Project - Product design
  • Professional Ethics
  • Creative Coding
  • Programme Elective - 1 (any one)
    1. Color, Material and Light
    2. Product Sketching
  • Programme Elective - 2 (any one)
    1. Introduction to AR/VR/MR
    2. Product Photography
  • KU Open Elective - 1 (any one)
  • Form Studies
  • 3D CAD modelling
  • Physical Ergonomics
  • Studio- Human Centric Design
  • Entrepreneurship
  • Tinkering Studio
  • Programme Elective - 3(any one)
    1. Generative Design
    2. Design Standards
  • Programme Elective - 4(any one)
    1. Story telling
    2. Modular Design
  • KU Open Elective - 2 (any one)
  • Materials and Process
  • Surface Modelling and Rendering
  • Product Detailing
  • Studio- Technically Complex Product Design
  • International language - LEVEL 1
    1. German
    2. Italian
    3. Spanish
    4. French
  • Programme Elective - 5 (any one)
    1. Game Design
    2. User Experience Design
  • Programme Elective - 6 (any one)
    1. Design for Circular Economy
    2. Introduction to Service Design
  • Programme Open Elective - 1 (any one)
    1. PD1: Materials and Technology
    2. PD2: Introduction to Universal Design
  • Apprenticeship
  • Nature and Form
  • Human Factors Engineering
  • Basics of Mechanism Design
  • Studio- Design and Technology
  • International Language - LEVEL 2
    1. German
    2. Italian
    3. Spanish
    4. French
  • Programme Elective -7 (any one)
    1. Introduction to Universal Design
    2. Internet of Everything
  • Programme Elective - 8 (any one)
    1. Packaging Design
    2. Designing with Data
  • Programme Open Elective -2 (any one)
    1. PD3: Reduce-Reuse-Recycle
    2. PD4: Design for Special Needs
  • Research Methodolgy
  • Social Innovation
  • Portfolio Design
  • Studio- Interdiscplinary Design Project
  • Internship
  • Studio- System Analysis and Design
  • Design Management
  • Graduation Project
  • Design Research

Click here to view details about Course Structure along with Course Description

Areas of Specialization

– Product Design
– Interaction Design
– User Experience Design
– UI Design
– Concept Modeler
– Design Research
– Service Design
– Design Management

Career Prospects

The main objective of the course is to acquaint the students with practical knowledge regarding the conceptualization, design, and development of a new product. The Product Designers have evolved from individual contributors to being called upon to reform business models, drive design standards across the organization, and improve the overall customer experience. Product Design focuses on consumer goods, healthcare equipment, toy design, evolving technology-based design, e-commerce, etc. with an emphasis on the design of form and styling, user-centered design, experience design, value engineering, and holistic product development. The course will give a high degree of technical knowledge balanced with creative ability and a hands-on approach. Students get well-acquainted with contemporary realities that are inclusive of sustainability and technological change. The student will gain the ability to use technology for the benefit of society.

Learning Model of B.Design (Hons.) Product Design

The learning model at UID is incubated to create and adapt to an appropriate environment of learning that facilitates our students with new experiences. We make sure our learning model engages the learner into new dimensions of work. This model provides an environment for interactive student engagement and enhances the system thinking ability.

At UID, we believe that the experiential knowledge gained while developing and implementing this unique learning model is transferable to other disciplines as well.


Product Design

Dr. Brajesh Dhiman

Associate Director & Professor

Ph.D Indian Institute of Technology, Guwahati, M.Design Indian Institute of Technology, Guwahati

Shyambihari Prajapati

Additional HOD - Assistant Director - Associate Professor

M.Des Design- Indian Institute of Technology, Guwahati, BE Mechanical Indian Institute of Technology, Guwahati

Manu Joshi

Associate Professor

Post Graduate Certificate in Higher Education (P.G.C.H.E.), Nottingham Trent University, U.K. Graduate from NIFT, New Delhi

Charles Laffitte

Assistant Professor

UX Design Master, Ecole de Design de Nantes Atlantique, France; Business Administration Master, IAE Nantes, France; European Bachelor of Design, Ecole de Design de Nantes Atlantique, France

Ramesh Suthar

Associate Professor

Mechanical Drughtsman, CN Polytechnic, Ahemdabad DME (Diploma in Mechanical engineering) Government Polytechnic, Ahemdabad

Dr. Dhananjay Singh Bisht

Associate Professor

BE (ECE), Thapar Institute of Engineering & Technology, Patiala; M.Design (Product Design), PDPM IIIT, Design & Manufacturing, Jabalpur; MS (Digital Technologies),University of Michigan, Ann Arbor; Doctor of Philosophy, NIT, Rourkela

Umang Shah

Associate Professor - Adjunct Faculty

M.Des Indian Institute of Technology, Kanpur B.E. (Automobile Engineering) L.D. College of Engineering, Gujarat University

Aayush Bhingare

Assistant Professor

Masters of Industrial Design Florence Design Academy Firenze, Italy B.Des. (Industrial Design) Srishti Institute of Art, Design and Technology, Bengaluru

Aditya Lingam

Assistant Professor

M.S Product Design La Sapienza university di Roma , Italy B.Tech Mechanical, Jawaharlal Nehru Technological University, Hyderabad

Arjun Sengar

Assistant Professor

M Des (PD) National Institute of Design, Ahmedabad B Tech. (ME) Gautam Buddha Technical University, Lucknow

Dr. Arunachalam Muthiah

Associate Professor

PhD (Design)- IIT Guwahati; M.E (Product Design and Commerce) - Anna University, Chennai; B.E (Automobile engineering) - Anna University, Chennai

Nipan Das

Assistant Professor

Masters of Visual Art (Applied Art), MS University, Baroda, Bachelor of Fine Art in Applied Art, Govt. College of Art & Crafts, Guwahati, Assam

Dr. Arunita Paul

Assistant Professor

Ph.D in Design IIT Guwahati, M.Sc. in Human Physiology University of Calcutta , B.Sc. in Physiology Honours University of Calcutta

Sharad Shetty

Assistant Professor

Bachelors in Electronic Engineering Mumbai University, Masters in Embedded Systems MIT Manipal

Vartika Garg

Assistant Professor

B.Des Interior Design, CEPT University in Ahmedabad, Gujarat

Kishan Chavda

Lab Instructor & Assistant Professor

Electronics and Communication Engineering,L.D. College of Engineering, Ahmedabad

Agnivesh Sharma

Assistant Professor

M.Des. in Industrial Design, IIIT, Design & Manufacturing, Jabalpur; Mechanical Engineer, Rajiv Gandhi Proudyogiki Vishwavidyalaya, Bhopal

Anupam Tiwari

Assistant Professor

M.Des. in Industrial Design, VIT, Tamil Nadu; B.E. in Mechanical Engineering, Chhattisgarh; PG Diploma in Piping Engineering and Design, MIT Skills, Pune; Graduate in Marine Engineering Training

Ashish Kumar

Assistant Professor

Bachelors in Fine Arts in Applied Arts (Graphics), Banaras Hindu University, Varanasi, Uttar Pradesh; M.Des. in Industrial Design (Toy & Game Design) National Institute of Design, Ahmedabad, Gujarat.

Varshin Vala

Assistant Professor

Masters in Integrated Product Design,Anant University, Ahmedabad B.Com, Gujarat University,Ahmedabad Diploma in Interior Design,Ahmedabad

Department of Automobile and Transportation Design

Navneet Kumar

Assistant Professor

Masters in Car and Transportation Design,Scuola Politecnica di Design, Milan; B.Tech in Mechanical Engineering, RTU, Kota; PG Diploma, Design & Technology University, Pune

Rakesh Sharma

Assistant Professor

MA, MDS University, Ajmer(Department of Automobile & Transportation Design) ; B.A. University of Rajasthan, Jaipur ; ITI Engineering Trade (NCVT), Direcorate of Technical Education Rajasthan, Jodhapur

Mark Timothy

Assistant Professor

M.Des. in Transport and Automobile Design, Institut Supérieur du Design Rubika ; B.Des. in Transport and Automobile Design, Institut Supérieur du Design Rubika

Ashwani Alex Pawar

Assistant Professor

M.Des. in Transport and Automobile Design, Institut Supérieur du Design Rubika Valenciennes Campus, France; B.Des. in Transport and Automobile Design, France; B.Tech in Mecahnical Engineering (Mechanical Design), Sonipat, Haryana

Satish Gokhale – Design Directions Pune
Mukul Goyal – Mukul Goyal
Somnath Dutta Roy – Idea Matrix, Mumbai

UID organises a number of workshops on a regular basis to help students connect with and expand their creativity.  The workshops introduce students to the concepts of design and provide a strong grounding and encourage personal and artistic growth through innovative self-expression. All the classrooms are equipped with unique modern facilities and state-of-the-art equipment that provide an extensive experience in art and design. The workshops offer insights into topical themes in the field of design along with practical exercises that come with a high level of professionalism.



Yes, you are eligible for B.Des (Hons.) Product design, irrespective of your discipline. All you need is a curious mind!
Your portfolio should reflect your individual aesthetic and highlight your skills in 2D/3D product sketching, 3D models, the design process, and your ability to work hands-on. You may also include your extracurricular skills like photography, model making, presentation skills, etc. It is advisable to keep your portfolio concise & crisp.
Basic sketching skills will surely help you in Design Aptitude Test. It is a good idea to practise sketching and doodling regularly as it helps you present your design ideas. Start exploring and enjoying different mediums of sketching. Product-specific drawings, digital renders, marker renders and illustration techniques will be a part of your modules at UID.
knowledge of materials and model making are not required for admission, however, individuals should have basic knowledge of materials. Model-making skills and processes will be touched upon during the modules taught.
The product design programme at UID offers a well-balanced, hands-on and industry-focused curriculum of theory and practical courses, taught over 4 years in an Undergraduate programme; and 2 years in Post graduate programme. The details of semester-wise subjects/courses are shared on the website in the department section. The B. Des. (Hons.) Product Design & M. Des. Product Design programmes include subjects covering Design and Technology, User Experience Design, Internet of Everything, Packaging design, Universal Design, Product Detailing, Surface Modelling and Rendering, entrepreneurship and research methodology. Students get the opportunity to study an International language as well as opt from a bouquet of Interdisciplinary electives. Internship & Graduation projects are offered to gain an understanding of the workings of the product industry.
Study trips are organized for students to sensitize them to the cultural influences that might affect the design of products. The trips may include visits to heritage places, Industry visits, design studios, industrial production units, etc. for an immersive experience as per the requirement of the courses. The trips may vary from local visits to outstation travels for a couple of days. Faculty members also accompany the students on the study trips.
Our students have pursued their internships with multinationals like IBM, Microsoft, Tata elxsi, Godrej, Hettich, Titan, Capgemini,, Myntra, Accenture, Caratlane, and Bata. Students have also pitched their projects with various NGOs & governmental organizations like DRDO among others.
The students upon completion of their degree choose one of the following,
  1. Have their start-up & be entrepreneurs. The Career Service Desk at UID guides as required.
  2. Go overseas for higher education. The International Office at UID facilitates the admission & visa process.
  3. Get a job in the industry. The Career Service Desk at UID works with the students from their Internship onwards for aspiration mapping & placement accordingly.
The evaluation for each course has the following parts-
  1. Continuous Evaluation- It comprises marking regular assignments during the semester. There are points for attendance too.
  2. Mid-Term Exam- Students are evaluated through written exams and an internal jury during the mid-semester.
  3. End Term Exam- The final exam comprises of written paper for theory courses and an external jury for practical courses.
UID provides world-class facilities at its sprawling campus. The infrastructure includes a technologically advanced Felder Lab, a Makers Lab that includes 3D printers, an AR VR lab, machines for metal works, a fully functional wood workshop, a leather lab, a ceramic lab, audio-visual rooms, a library, and an auditorium. All the classrooms are equipped with unique modern facilities and state-of-the-art equipment that provide an extensive experience in art and design. The campus also houses a Centre for Craft Innovation where students can engage in a symbiotic learning model with craftsmen & artisans from across the country for product development & diversification.
Classes are scheduled from 9 am to 4 pm on weekdays. Labs are kept open after hours at the request of students if required, safety precautions like masks, aprons, and gloves are all mandatory for the student’s safety.
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