As a student of Journalism major at Department of Mass Communication, one develops the knowledge of the media and communication industries; and working skills required to make a career in the field of Journalism. The major course also prepares the students to undertake higher studies in the field of Journalism, Media and Communication.

As a student you develop skills and talents through core courses in writing, reporting, and video production to communication design by getting hands on experience on software tools used in the industry.  Theory classes expose you to contemporary issues of Indian society and politics, and train you to produce ethical and relevant journalism in the ever changing technological environment of the media.

The specialisation in Film Studies will provide students with detailed knowledge of both the creative potential of film and the relationship between film and the societies it portrays, setting you up for a career in media arts and related industries.

From studying block busters, to understanding aspects of gender, race and sexuality – the course aims at developing the skills of the students to understand how cinema entertains, informs and influences its audiences.

This 3 year undergraduate course educates students on two aspects  1.  Working in multi-skilled teams and 2. engaging with a wide range of modern, creative business processes – while making digital media products that deliver value for people.

The  course will provide technical training and allow students to research the applications of digital media and the industries built around this technology. Some papers  offer a focus on television or film, while others keep with a broader study of all digital media applications. Students learn about audio, video and multimedia production, design and editing. Programs also cover communication concepts and the history of digital media.

Papers like Digital Footprints, Ethical Hacking, Understanding the changes in the society that the Digital Media is responsible for and the use of Digital Media for development are a few concepts that will be taught to the students in detail in the 3 year course.

Advertising is an integral part of the Marketing process. Advertising seeks to solve problems faced by businesses and organizations by connecting with the consumers in the most creative ways.

Students of Advertising and PR major at Department of Mass Communication will develop knowledge of the marketing process; agency workings; marketing communications industry and creativity through core courses, internships and guest lectures by experts from the industry.

With concentrations in Integrated Marketing Communication; Account Management & Planning; Media; and Consumer Research, students are equipped with necessary knowledge and skills to face the challenges of a highly competitive industry; and can also plan their higher studies in the field.

The course involves analyzing the literary texts ranging from Anglo-Saxon to Post-Modern period, both in historical and cultural perspectives. It requires the students to study literary theory & criticism for further in-depth learning.

The course will focus on training students to analyze English Literature beyond its traditional concepts which include the application of inter-disciplinary theories. The course will typically allow students to analyze literary texts ranging from history of different periods, and relate it to its cultural, social, historical and political contexts. Seminars and group discussions will provide a platform for interaction and exchange of ideas. Literature is a body of written works and its study help the students to develop an art of empathy for better understanding of the complex dynamic human relations; appreciation of works of art and literature and also awareness in critical thinking.

It majorly focuses on analysis of ideas that have shaped the intellectual climate of being. As part of the course, students will delve deep into the texts of classic historical philosophies as well as contemporary philosophy to ponder the type of questions that will enhance their ability to understand heritage, contemporaries and themselves. It will examine folk opinions and interpret questions arising from their engagement with real world arguments. Students will have the opportunity to explore a number of central social, political and ethical theories, the epistemological themes around intelligence and mechanical mind, the relationship between knowledge, beliefs and evidence, and the role of reasoning and sensory perception in knowledge acquisition.

Political Science is a branch of the social sciences that studies the state, politics and government. Political Science deals extensively with the analysis of various political systems. It looks at the theoretical and practical applications of politics in the contemporary world, and examines the political behavior of state and non-state actors. This course offers a wide range of knowledge on the subjects which are categorized under the umbrella of political studies, such as, political theory, political philosophy, Indian political thought, western political thought, International relations, public administration, foreign policies of different States, comparative politics, constitutions of the world States etc. Students are expected to study the governance system, public policies, institutional design and political behaviours through research and analysis.

The course offers a scientific study of the human behaviour. It also explores the nature and dynamics of ongoing transformations in terms of family, social equality, human behaviour, gender, race, ethnicity, culture and socialization through field studies. Recent studies have shown that in digital era, the importance of mind-life balance is of utmost importance. 

The course enriches the students’ ability to critically analyze and understand social, behavioural and thinking mind patterns apart from giving them the opportunities to conduct independent research. Through this course, students gain better perspective of social psychology, psychology of gender, race and ethnicity and emerging behavioural trends.

The course offers a study of the Public Administration and tries to understand the conflict between the individual, groups and communities, and the state. It explores the nature and dynamics of ongoing transformations in the field of administration, organizational structures, bureaucracy, planning, public policy, personnel administration and different government institutions through textual interpretation, analysis and surveys.

The course demonstrates broad understanding of public affairs, policy development, policy analysis, economic analysis, management skills, and organization theory and their applications to public service. It conducts a purposeful inquiry exploring the problems and issues a client is experiencing.

This undergraduate finance course prepares students for entry level positions in finance and related fields in the world of business. Students are taught to make informed predictions and forecasts about insurance and investments. They also gain practical and theoretical knowledge of various financial components such as portfolio management, corporate finance and international finance.

The plethora of electives offered in this course ensures a wholesome growth and development of the student as he/ she are taught critical thinking, risk management, personality development, hands on skills around theatre and creativity and a basic understanding of subjects like psychology, business journalism and political science.

As one of the oldest discipline in management study Marketing allows students to consider careers options in entertainment, media, promotions, advertisement, sales and general management field.

The undergraduate course of marketing at USLM encompasses traditional as well as new approaches towards marketing and enables the students to deal with the real life problems in the industry.
The course will delve deep into aspects of product marketing, advanced social media marketing, search engine marketing, business marketing operations, integrated online strategies and entrepreneurship and small business development to name a few.

The plethora of electives offered in this course ensures a wholesome growth and development of the student as he/ she are taught critical thinking, risk management, personality development, hands on skills around theatre and creativity and a basic understanding of subjects like psychology, business journalism and political science.

USLM's BBA specialisation in International Business offers a mix of basic business knowledge, insight into various international policies and other content related to the global business world. Students will learn all of the fundamentals of business, typically including courses in finance, accounting, economics, and advertising. In addition, topics specific to the international aspect of the degree will be taught like global management, international marketing, and global entrepreneurship.

The plethora of electives offered in this course ensures a wholesome growth and development of the student as he/ she are taught critical thinking, risk management, personality development, hands on skills around theatre and creativity and a basic understanding of subjects like psychology, business journalism and political science.

The 3 year undergraduate course with a specialization in Entrepreneurship is designed to prepare future entrepreneurs with knowledge to start and manage their own businesses.
The course is designed in a way that the students will develop expertise in evaluating opportunities and successful business models, creating business plans and attracting venture capital.

The main focus of the course is on gaining knowledge the global start-up industry, acquire expertise in the legalities of business start-ups and obtain management, organizational, and strategic planning skills for the launch of new projects and business start-ups.

The plethora of electives offered in this course ensures a wholesome growth and development of the student as he/ she are taught critical thinking, risk management, personality development, hands on skills around theatre and creativity and a basic understanding of subjects like psychology, business journalism and political science.

As part of their course in Accounts and Finance, students will learn the principles and practices of accounting and finance. The course will prepare students to specialize in financial planning, financial analysis, internal auditing, information systems, managerial accounting, corporate finance, accounting ethics, taxation and business laws.

The course will provide students with an understanding of the concepts of banking and insurance. As the field of banking and insurance is full of promising career opportunities, the course will focus on subjects like risk management, international banking, financial analysis, investment banking, asset management, personal and corporate finance management, treasury operations, among other aspects of banking and insurance.