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About B.Design (Hons.) Visual Communication

B.Design (Hons.) Visual Communication is offered as part of Department of Communication Design

Why study Visual Communication at UID?

Course Structure

Semester 1


  • Professional Communication
  • Leadership Lab-1


  • Art, Design and Culture-1
  • Visualisation & Representation
  • Material Exploration
  • Digital Tools – 1
  • Design Process
  • Basic Design

Semester 2


  • Thinking skills


  • Design Criticism and Aesthetics
  • Form Space and Structure
  • Digital Tools-2
  • Discover Design in India
  • Photography
  • Basic Typography
  • Integrated Foundation Project – Visual Communication

Semester 3


  • Professional Ethics


  • Creative Coding


  • Programme Elective – 1 (any one)
    1. Introduction to Theatre
    2. Calligraphy
  • Programme Elective – 2 (any one)
    1. Film Studies
    2. Graphic Narratives
  • KU Open Elective – 1


  • Advanced Typography
  • History of Communication Design
  • Creative Image Building
  • Design Project 1

Semester 4


  • Entrepreneurship
  • Tinkering Studio


  • Programme Elective – 3(any one)
    1. Game Design
    2. Illustration
  • Programme Elective – 4(any one)
    1. Infographics
    2. Motion Graphics
  • KU Open Elective – 2


  • Design for Print
  • Design for Digital Domain
  • Design Project 2

Semester 5


  • International language -1 (any one)
    1. German
    2. Italian
    3. Spanish
    4. French


  • Programme Elective – 5 (any one)
    1. Augmented, Virtual and Mixed Realities – Fundamentals
    2. Object and Environment Visualization
  • Programme Elective – 6 (any one)
    1. Augmented, Virtual and Mixed Realities – Advanced
    2. Wayfinding and Signages
  • Programme Open Elective – 1 (*any one from below)
    1. Product Design (PD)
      • PD1: User Experience Design
      • PD2: Design for Circular Economy
    2. Fashion Design (FD)
      • FD1: Fashion Materials & Textiles
      • FD2: Fashion Design Process
    3. Interior and Furniture Design (IFD)
      • IFD1: People and Environment
      • IFD2: Spatial Interaction
    4. Animation and Digital Media (ADM)
      • ADM1: Stop Motion Animation
      • ADM2: Introduction to Sound and Music
    5. Automobile and Transportation Design (ATD)
      • ATD1: Automotive Design Drawing I
      • ATD2: Physical Modelling I
    6. Interaction Design (IxD)
      • ID1: Microinteractions
      • ID2: Introduction to Universal Design Systems
    7. Game Design & Simulation
      • GSD1: Character Sculpting
      • GSD2: Matte-Painting-I


  • User Experience Design (UX)
  • Brand Identity, Packaging and Promotional Design
  • Design Project 3

Semester 6


  • International language -2 (continuing from sem 5)
    1. German
    2. Italian
    3. Spanish
    4. French


  • Programme Elective -7 (any one)
    1. Design for Social Responsibility: Urban Contexts
    2. Design for Social Responsibility: Rural Contexts
  • Programme Elective – 8 (any one)
    1. Character Design Workshop
    2. Sound Design Workshop
  • Programme Open Elective -2 (*any one from below)
    1. Product Design (PD)
      • PD3: Introduction to Universal Design
      • PD4: Internet of Everything
    2. Fashion Design (FD)
      • FD3: Creative Surface Techniques
      • FD4: Fashion, Image & Identity
    3. Interior and Furniture Design (IFD)
      • IFD3: Parametric Design
      • IFD4: Crafted by Nature
    4. Animation and Digital Media (ADM)
      • ADM3: 2D Digital Animation-I
      • ADM4: Graphic Narratives
    5. Automobile and Transportation Design (ATD)
      • ATD3: Automotive Design Drawing-II
      • ATD4: Physical Modelling-II
    6. Interaction Design (IxD)
      • ID3: Social Networks
      • ID4: Digital Bio Applications
    7. Game Design & Simulation
      • GSD3: 2D Game Asset Creation and Integration
      • GSD4: Matte-Painting-II


  • Research Methodology


  • Portfolio Development
  • User Interface Design (UI)
  • Interdisciplinary Design Project

Semester 7


  • Design Management


  • Internship
  • Professional Procedures
  • Design Project 4

Semester 8


  • Graduation Project


  • Design Research
Click here to view details about Course Structure along with Course Description

Areas of Specialization

  • – User Experience (UX) Design
  • – User Interface (UI) Design
  • – Illustration
  • – Print and Publication Design
  • – AR/VR/XR
  • – Motion Graphics
  • – Wayfinding and Signages
  • – Brand Identity, Packaging, and Promotional Design
  • – Character Design
  • – Sound Design

Career Prospects

  • Learning Model
  • Master Class
  • Workshop
Learning Model
Learning Model of B.Design (Hons.) Visual Communication
Learning Model of B.Design (Hons.) Visual Communication

The learning model at UID is incubated to create and adapt to an appropriate environment of learning that facilitates our students with new experiences. We make sure our learning model engages the learner into new dimensions of work. This model provides an environment for interactive student engagement and enhances the system thinking ability.

At UID, we believe that the experiential knowledge gained while developing and implementing this unique learning model is transferable to other disciplines as well.

Master Class
Master Class

Itu Chaudhuri
Hemant Suthar
Aditya Kapoor
Amardeep Behl
Anthony Lopez
Arvind Lodaya


UID organises a number of workshops on a regular basis to help students connect with and expand their creativity. The workshops introduce students to the concepts of design and provide a strong grounding and encourage personal and artistic growth through innovative self-expression. All the classrooms are equipped with unique modern facilities and state-of-the-art equipment that provide an extensive experience in art and design. The workshops offer insights into topical themes in the field of design along with practical exercises that come with a high level of professionalism.



I have an educational background in a non-science stream. Am I eligible for B.Des. (Hons.) Product design at UID?

Yes, you are eligible for B.Des. (Hons.) Visual Communication, irrespective of your discipline. All you need is a curious mind!

What should I include in my portfolio for admission to the B.Des (Hons.) Visual Communication?

Your portfolio should reflect your aesthetic and highlight your skills in sketching, drawing, colours, photography etc and co-curricular skills like poetry, writing, videography etc. Irrespective of the medium, make sure that while showcasing your best work, your portfolio is honest, reflects your personality, and is precise and compact.

Are sketching skills a requirement to get into the programme?

Basic sketching skills will always be a big plus. It is a good idea to practise sketching and doodling regularly as it helps you present your design ideas. Start exploring and enjoying different mediums of sketching. Design-specific drawing, as such, will be a part of your curriculum once you join.

Are software skills a requirement to get into the programme?

It is not necessary to have prior knowledge of any design software before joining. While it might be helpful to have some knowledge, it is a bigger advantage in foundational learning if there is no prior software knowledge. This is because, you will start with a clean slate when you learn the foundations of design and pencil, pen and paper learning allows for a deeper, tactile and long-retained learning experience. Basic classes for design software are a part of the curriculum and every student learns as they work.

What kind of subjects/courses will I study in the Visual Communication programme?

Besides the pan-design foundation courses in design drawing, visual representation, colour and composition, basic design elements and principles, material exploration, design process, aesthetics, culture studies. etc. The B.Des. (Hons.) Visual Communication programme offers courses in core graphic design modules of typography, calligraphy, print and publication design, photography, brand identity, packing and promotion design, illustration, design for the digital domain, UX-UI design, socially relevant design etc. Along with these, ancillary communication courses like creative coding, film studies, graphic narratives, theatre, wayfinding and signage design, spatial design, experiential design, infographics, motion graphics, basic game design, design management, design entrepreneurship and professional ethics are also offered.

Does UID organize study trips?

Study trips are organized for students to sensitize them to the cultural influences that might affect the design of products. The trips may include visits to heritage places, craft clusters, urban and rural environments, museums, expositions, design studios, industrial production units, etc. for an immersive experience as per the requirement of the courses. The trips may vary from local visits to outstation travels. Faculty members also accompany the students on the study trips.

What companies have the students go to for Internships and Graduation Projects?

Our students have pursued their internships with multinationals like Microsoft, Cognizant, Deloitte, TCS, Accenture etc. Our students also intern at well-known design agencies and studios like DDB Mudra, FCB Ulka, Landor and Fitch, Animal Co, Please See, Grey, WWF, Lopez Design, Lollypop Design, Daiko FO, Zomato, Builders Club etc.

What are the options after graduation & what support is available from the institute?

The students upon completion of their degree choose one of the following,

  1. Have their start-up and be entrepreneurs - The Corporate Resource Centre at UID guides as required.
  2. Go overseas for higher education - The International Relations Office at UID guides and supports the admission & visa process. Visual Communication students have gone on to pursue their master's degrees in universities in India, the USA, the UK, Canada, and Australia among other countries.
  3. Get a job in the industry - The Corporate Resource Centre at UID works with the students from their Internship onwards for aspiration mapping & placement accordingly. Visual Communication students have been placed in eminent organizations like Deloitte, Cognizant, Accenture, Tech Mahindra, Headout, Cradlewise, TCS, Zeux etc.

What is the examination/ evaluation system?

The evaluation for each course has the following parts-

  1. Continuous Evaluation- It comprises marking regular assignments during the semester. There are points for attendance too.
  2. Mid-Term Exam- Students are evaluated through written exams and an internal jury during the mid-semester.
  3. End Term Exam- The final exam comprises of written paper for theory courses and an external jury for practical courses.

What infrastructure is available on campus?

UID provides world-class facilities at its sprawling campus. The infrastructure includes a technologically advanced Felder Lab, a Makers Lab that includes 3D printers, an AR VR lab, machines for metal works, a fully functional wood workshop, a leather lab, a ceramic lab, a WACOM lab, a digital lab, audio-visual rooms, a library, and an auditorium. All the classrooms are equipped with modern facilities and state-of-the-art equipment. The campus also houses a Centre for Craft Innovation where students can engage in a symbiotic learning model with craftsmen & artisans from across the country for product development & diversification.

What are the sectors in which a graduate of Visual Communication might find work?

UID’s visual communication students have found jobs in the sectors of UX-UI, branding and packaging design, visualization, film and television production, advertising, publication design, graphic design, digital marketing, digital media, type foundries, experiential design studios, design research, design academics etc.

What are the class timings?

Classes are scheduled from 9 am to 4 pm on weekdays. Labs are kept open after hours at the request of students if required, safety precautions like masks, aprons, and gloves are all mandatory for the student’s safety.