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B.Design (Hons.) Visual Communication

B.Design (Hons.) Visual Communication

The curriculum for the B.Des. Programme inculcates from the very beginning, the importance of design process and critical thinking. Structured to give the students adequate learning both conceptually and skills.

The Programme envisions that by the end of the course, students are not only trained and equipped with their professional learning, they are also sensitized and nurtured to be good, empathetic and ethical participants of a vibrant design community of the future who can bring about a change in the quality of life and create a sustainable new world.

Department of Communication Design
UID’s course on Visual Communication empowers the student to produce creative solutions to meet visual design needs of society. It helps students to become problem solvers and develop effective information & communication. Students are equipped with technical and conceptual skills to articulate and express ideas, think conceptually, conduct research and critically evaluate the process. The course involves imparting Knowledge in Critical Thinking, Design Process and Visual narratives to create defined solutions in the ambit of both Digital and Print mediums.

Why study Visual Communication at UID?

  • The course creates and ability for the student to think out of the box and have divergent ways of thinking
  • A process driven curriculum gives students knowledge, through design thinking and experiential learning. 
  • Well designed & equipped studios for conducive learning, State of the art digital Infrastructure with modern technologies such as AR/VR lab, Cyntiq Systems, Interactive Smart Tables
  • Experienced group of highly qualified faculty

Course Structure

  • Professional Communication
  • Leadership Lab-1
  • Art, Design and Culture-1
  • Visualisation & Representation
  • Material Exploration
  • Digital Tools - 1
  • Design Process
  • Basic Design
  • Thinking skills
  • Design Criticism and Aesthetics
  • Form Space and Structure
  • Digital Tools-2
  • Art, Design and Culture-2
  • Photography
  • Basic Typography
  • Integrated Foundation Project - Visual Communication
  • Professional Ethics
  • Creative Coding-1
  • Programme Elective - 1 (any one)
    1. Introduction to Theatre
    2. Calligraphy
  • Programme Elective - 2 (any one)
    1. Film Studies
    2. Graphic Narratives
  • KU Open Elective - 1
  • Advanced Typography
  • History of Communication Design
  • Creative Image Building
  • Design Project 1
  • Form Studies
  • 3D CAD modelling
  • Physical Ergonomics
  • Studio- Human Centric Design
  • Entrepreneurship
  • Creative Coding-2
  • Programme Elective - 3(any one)
    1. Game Design
    2. Illustration
  • Programme Elective - 4(any one)
    1. Infographics
    2. Motion Graphics
  • KU Open Elective - 2(any one)
  • Design for Print
  • Design for Digital Domain
  • Design Project 2
  • International language -1 (any one)
    1. German
    2. Italian
    3. Spanish
    4. French
  • Programme Elective - 5 (any one)
    1. Augmented, Virtual and Mixed Realities - Fundamentals
    2. Object and Environment Visualization
  • Programme Elective - 6 (any one)
    1. Augmented, Virtual and Mixed Realities - Advanced
    2. Wayfinding and Signages
  • Programme Open Elective - 1 (*any one from below)
  • User Experience Design (UX)
  • Brand Identity, Packaging and Promotional Design
  • Design Project 3
  • International language -2 (continuing from sem 5)
    1. German
    2. Italian
    3. Spanish
    4. French
  • Programme Elective -7 (any one)
    1. Design for Social Responsibility: Urban Contexts
    2. Design for Social Responsibility: Rural Contexts
  • Programme Elective - 8 (any one)
    1. Character Design Workshop
    2. Sound Design Workshop
  • Programme Open Elective -2 (*any one from below)
  • Research Methodology
  • Portfolio Development
  • User Interface Design (UI)
  • Interdisciplinary Design Project
  • Design Management
  • Internship
  • Professional Procedures
  • Design Project 4
  • Graduation Project
  • Design Research

Areas of Expertise

– Design Researc
– Branding and Promotional Design
– Illustration
– Packaging Design
– Advertising
– Publication Design
– Immersive Experience Design
– Films
– Exhibition Design
– Inforgraphics
– Environment Graphics
– Motion Graphics

Career Prospects

  • Given the diverse nature of Visual Communication at UID, a graduate of the program has a wide range of choices to pursue a career depending on their preference, aptitude and skillset. Many of our students find work in the UX/UI sector, many opt to work in classical graphic design studios, some choose to work in multidisciplinary design firms, some in advertising agencies, some in motion design studios among others. Few of our students with a strong aptitude of research are working in firms specialising in design research while some have ventured into film making. Many of our graduates also choose to freelance and we also have a few who have started their own studios. About 15-20% of our graduates choose to pursue higher education abroad in diverse streams like Design Management, HCI, Interaction Design, Illustration, Animation, Brand Management etc. The program is also beginning to have its graduates get into the field of design education and academics.

Learning Model of B.Design (Hons.) Visual Communication

The learning model at UID is incubated to create and adapt to an appropriate environment of learning that facilitates our students with new experiences. We make sure our learning model engages the learner into new dimensions of work. This model provides an environment for interactive student engagement and enhances the system thinking ability.

At UID, we believe that the experiential knowledge gained while developing and implementing this unique learning model is transferable to other disciplines as well.


Visual Communication 

Sambit Kumar Pradhan


PGDPD, Lifestyle Accessory Design, NID,Ahmedabad B. Arch.,College of Engineering and Technology, Bhubaneswar

David James Baker

Associate Professor

BA, Mass Communications, University of Denver, Denver, Colorado; MA, Media Arts and Computer Science, Las Vegas, New Mexico; MA (Video, Design, Painting),New Mexico State University, Las Cruces, New Mexico

Dr. Sharmila Sinha

Additional HOD

PhD - IDC,School of Design, IIT Bombay BFA(Applied Arts), Faculty of Fine Arts, MS University, Baroda

Mukesh Singh - Faculty of Karnavati University

Mukesh Rajendra Singh

Assistant Director

BFA in Painting , Faculty of Fine Arts, MS University, Baroda MFA in Painting , Faculty of Fine Arts, MS University, Baroda

Riddhi Manna

Assistant Director

Graduated as a Graphic Designer, specializing in Communication Design National Institute of Design, Ahmedabad

Aigars Liepens

Assistant Professor

Masters in Visual Communication, Art Academy of Latvia Bachelors in Visual Communication, Art Academy of Latvia

Abhrojit Boral

Assistant Professor

MA in Graphic Design, University for the Creative Arts, UCA Epsom, UK B.Des in Fashion Design, National Institute of Fashion Technology, Kolkata

Hardik Jayeshbhai Pancholi

Assistant Professor

PG Diploma in Applied Arts, ( Specialisation in Illustration), MS University, Vadodara Diploma in Applies Arts, Sheth C.N.Collage of Fine Arts, Ahmedabad

Khem Raj Kala

Assistant Professor

MBA Retail & Marketing Management, Subharti University, Meerut, Bachelors in Exhibition Design & Spatial Experience, NID, Ahmedabad

Lopamudra Pakira

Assistant Professor

Bachelors in Fine Arts in Art History and Aesthetics, Maharaja Sayajirao University, Baroda, Gujarat Masters in Visual Arts, Maharaja Sayajirao University, Baroda, Gujarat

Salil Sakhalkar

Assistant Professor

Bachelors of Fine Arts, Sir J.J.Institute of Applied Arts, Bombay, Diploma in Computer Arts and Animation Edit Institute, Bombay

Shatabhisha Ray

Assistant Professor

MFA - Painting, Specialized in Video and Illustration Art, Kalabhavana, Visva Bharti University BFA - Painting, Kalabhavana, Visva Bharti University - First Class


Assistant Professor

M. Design School of Communication World University of Design, Delhi Bachelor in Applied Art Bharati Vidyapeeth's College of FineArts (SPPU), Pune Diploma in Fashion Photography, JD Institute of Fashion Technology

Sudip Nityagopal Dutta

Assistant Professor

Pursuing Masters in Visual Arts (MVA) in Creative Painting from chittorgarh, Rajasthan Post - Diploma in Painting at Faculty of Fine Art MSUB, Gujarat Diploma in Painting at , MSUB, Gujarat.

Yaatra Khan

Assistant Professor

M.Des Communication Design, Faculty of Fine Arts, MS University, Baroda B.Des Communication Design, National Institute od Design, Ahmedabad

Surabhi Vinay Sagdeo

Assistant Professor

Master of Arts in Illustration & Animation, Coventry University, UK; B.Des in Visual Communication & Graphic Design, UID, Karnavati University, Gandhinagar

Kritika Dhuli

Assistant Professor

M.Des. National Institute of Fashion Technology, Kannur, Kerala

Yuti Raman Devale

Assistant Professor

Diploma in Applied Arts L.S. Raheja School of Art BFA in Applied Arts North Maharashtra University MFA in Applied Arts, Aurangabad

Om Singh

Assistant Professor Multimedia. Punjab Technical University, Jalandhar B.Sc. in Animation & Multimedia, Birla Institute of Technology, Mesra, Ranchi

Sandipan Bhattacharjee

Assistant Professor

M.Design in Multimedia Communication & Design, Central Institute of Technology, Kokrajhar B.Design in Multimedia Communication & Design, CIT ,Kokrajhar.

Manish Solanki

Junior Faculty

Masters Degree (specialisation in Portrait Painting) M. J. College, Jalgaon, Maharashtra, Diploma in Drawing and Painting from Seth C. N. College of Fine Arts

Animation & Digital Media

Arun Gupta


B.A. in English Literature,University of Delhi, Delhi; Diploma in Film Direction, Film and Television Institute of India, Pune

Pradeep Patil

Assistant Director

PG Diploma Programme in Design, Animation Film Design, NID, Ahmedabad Bachelor of Applied Arts, Sir J. J. Institute of Applied Arts, Mumbai

Sachin Khankhoje

Associate Professor

Master of Fine Arts, MSUB, Vadodara; Bachelor of Fine Arts, MSUB, Vadodara; Diploma in Digital Character Animation, Vancouver Film School, Vancouver, Canada

Hirock Roy

Assistant Professor

Master of Animation and Visual Effects, Kalinga University, Raipur Bachelor of Animation and Visual Effects, Kalinga University, Raipur

Neela Tayade

Assistant Professor

B. Tech , Govt. College of Engineering, Amravati; M.Des in Animation Film Design, NID, Ahmedabad; Certification in Social Psychology, Wesleyan University, US

Prem Gunjan

Assistant Professor

Post Graduate Diploma in Film and Video Communication, NID, Ahmedabad; Master of Fine Arts, BHU, Varanasi; Bachelor of Fine Arts, BHU, Varanasi

Ravi Sachula

Assistant professor

Master of Fine Arts, North Maharashtra University, Jalgaon; Diploma in Drawing & Painting, Sheth CN College of Fine Arts, Ahmedabad

Sundar Mahalingam

Assistant Professor

M.Sc in Visual Communication, Bharathiyar University, Coimbatore; B.Sc Visual Communication, Bharathiyar University, Coimbatore

Venkateshwaran N

Assistant Professor

Master in 3D Animation, MUV Digital Arts, Chennai B.Sc. Zoology, Bharathidasan University

Vipul Prajapati

Assistant Professor

Master of Fine Arts, North Maharashtra University, Jalgaon ; Diploma in Drawing & painting Sheth CN College of Fine Arts, Ahmedabad

Itu Chaudhuri
Hemant Suthar
Aditya Kapoor
Amardeep Behl
Anthony Lopez
Arvind Lodaya

UID organises a number of workshops on a regular basis to help students connect with and expand their creativity. The workshops introduce students to the concepts of design and provide a strong grounding and encourage personal and artistic growth through innovative self-expression. All the classrooms are equipped with unique modern facilities and state-of-the-art equipment that provide an extensive experience in art and design. The workshops offer insights into topical themes in the field of design along with practical exercises that come with a high level of professionalism.



B.Des (Graphic Design) is a bachelor degree programme that course introduces students to the industry of design through critical thinking, visual narratives, and design process. Aspirants are encouraged to articulate their ideas, think creatively, conduct research, and evaluate the process.
For B.Des (Graphic Design), students are required to complete 10+2 (pass/appearing) with a minimum 50% from any recognised higher secondary school board. Clearance of Design Aptitude Test (Tier 1 & 2) is a must for admission.
At Unitedworld Institute of Design (UID), students shall clear the Design Aptitude Test/ DAT (Tier 1 & 2) for admission. Based on their academic score and entrance exam score, students will be shortlisted for the course.
The admission process of B.Des (Graphic Design) at UID is smooth. Students shall complete 10+2 (any stream) with minimum 50% aggregate marks from a recognised higher secondary school board. They must clear the Design Aptitude Test (Tier 1 & 2) for getting admission.
The B.Des (Graphic Design) course offers aspirants exciting career opportunities in fields of advertising, graphic design, web design, and print & publishing fields. Other design domains include UX/UI, brand management, digital marketing, exhibition design, and entrepreneurship.
Graphic designers design web pages, brochures, logos, signs, books, magazine covers, advertisements, and other communication materials.
Day by day, the demand for graphic designers is increasing. It is an excellent career option with lucrative opportunities and handsome salaries. Graphic designers work in fields like advertising, print & publishing, multimedia design, web design, and exhibition design.
The graphic designing course prepares aspirants for excellent careers in the fields of advertising, graphic design, publishing & print, multimedia design, web design, UX/UI, digital marketing, exhibition design, and brand management.
To become a good graphic designer, you need to understand the basics of design. You don’t have to be an expert in drawing but you need to have an eye for detail to create an emotional connection with your audience. To brush up on your drawing skills, you can always use technology.
Pursuing a formal degree can be helpful. There are a few things that you will learn only by getting a formal education and understanding of the subject and the technical tools. A process-driven curriculum will help you gain knowledge in the field of graphic design.
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