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About M.Design in Visual Experiential Design

M. Design in Visual Experiential Design is offered by the Department of Communication Design

Course Structure

Semester 1

KU Core Courses

  • Communication Skill
  • Leadership Development

Programme Common Courses

  • Culture and Environment
  • Fundamentals of Design
  • Digital Visualization

Programme Core Courses

  • Drawing for Design
  • History of Communication Design
  • Visual Perception and Aesthetics
  • Fundamentals of Communication Design

Semester 2

Programme Common Course

  • Professional Development

Programme Core Courses

  • Typography
  • Design for Digital Media
  • Visual Ergonomics
    1. Branding and Identity Design
    2. Portfolio Design
  • Design Project 1 (Design for Social relevance)
  • Elective
    1. Photography
    2. Videography

Semester 3

KU Core Courses

  • Research Methodology
  • Entrepreneurship Development

Programme Core Courses

  • Internship
  • Visual Narrative
  • Interaction Design
  • Advance Portfolio and Presentation
  • Design Project 2 (Design for Visual Experience)

Semester 4

Programme Common Course

  • Design Research Writing
  • Graduation Project

Areas of Specialization

  • – User Experience (UX) Design
  • – User Interface (UI) Design
  • – Illustration
  • – Print and Publication Design
  • – Motion Graphics
  • – Wayfinding and Signages
  • – Brand Identity, Packaging, and Promotional Design
  • – Advertising
  • – Graphic Design

Career Prospects

  • Learning Model
  • Master Class
  • Workshop
Learning Model
Learning Model of M.Design Visual Experiential Design
Learning Model of M.Design Visual Experiential Design

The learning model at UID is incubated to create and adapt to an appropriate environment of learning that facilitates our students with new experiences. We make sure our learning model engages the learner into new dimensions of work. This model provides an environment for interactive student engagement and enhances the system thinking ability.

At UID, we believe that the experiential knowledge gained while developing and implementing this unique learning model is transferable to other disciplines as well.

Master Class
Master Class

Itu Chaudhuri
Hemant Suthar
Aditya Kapoor
Amardeep Behl
Anthony Lopez
Arvind Lodaya


UID organises a number of workshops on a regular basis to help students connect with and expand their creativity. The workshops introduce students to the concepts of design and provide a strong grounding and encourage personal and artistic growth through innovative self-expression. All the classrooms are equipped with unique modern facilities and state-of-the-art equipment that provide an extensive experience in art and design. The workshops offer insights into topical themes in the field of design along with practical exercises that come with a high level of professionalism.



I have a Bachelor’s degree in a non-design stream. Am I eligible for M. Des. in Visual Experiential Design at UID?

Yes, you are eligible for M. Des. in Visual Experiential Design. All you need is a curious and willing mind! Not having an academic background in design will also mean that the student will need to put in more effort, especially in the first semester, and pursue independent study to become well-versed in the fundamentals of visual experience design.

What should I include in my portfolio for admission in Visual Experiential Design?

Include your finest artwork that demonstrates both technical and creative ability. Use examples of graphic design, typography, branding, packaging, and posters to show that you grasp the fundamentals of visual Experience. In your initiatives, draw attention to ones that demonstrate your talent and future potential. You may also include your extracurricular skills like photography, dance, music, poetry, sports, etc. It is advisable to keep the portfolio concise & crisp.

Is drawing skill a requirement to get into the programme?

Although having good drawing abilities can be useful in the field of design, entry into a Visual Experiential Design programme is not necessarily strictly required. However, a solid foundation in visual aesthetics, composition, and an understanding of design principles are generally important for success in the program.

Are software skills a requirement to get into the programme?

It is not necessary to have prior knowledge of any design software before joining. While it might be helpful to have some knowledge, it is a bigger advantage in foundational learning if there is no prior software knowledge. This is because, you will start with a clean slate when you learn the foundations of design and pencil, pen and paper learning allows for a deeper, tactile and long-retained learning experience. Basic classes for design software are a part of the curriculum and every student learns as they work.

What kind of subjects/courses will I study in Visual Experiential Design programme?

You will study a range of topics and courses that cover the field's multiple aspects. Fundamentals of design, graphic design, digital media, photography, visual storytelling, typography, branding, motion graphics, interactive media, illustration, art history, brand identity, packaging, and promotional design, advertising and marketing concepts are a few examples. Additionally, you will study topics like web design, social media designing, animation, and video creation. These courses are designed to improve your ability to solve design problems, communicate effectively, think creatively, be technically proficient with design software, and understand visual aesthetics so that you can captivate audiences visually.

Do you organize study trips?

Yes! We organize study trips. The purpose of study tours are to expose students to the real world, inspire them, and provide them hands-on experience. These outings can include visiting by art galleries, design studios, agencies, and museums to get knowledge of business procedures and ethnography study. Visits to cultural and historical locations provide inspiration from distinctive architectural settings and imagery. The trips may vary from local visits to outstation travels for a couple of days. Faculty members accompany the students on the study trips.

What companies have the students go to for Internships and Graduation Projects?

Our students have pursued their internships with multinationals like Microsoft, Cognizant, Deloitte, TCS, Accenture etc. Companies like Ogilvy & Mather, JWT India, and Lowe Lintas offer internships and projects focused on visual communication, branding, and advertising design. Studios such as Elephant Design, Kulture Shop, and Codesign provide internships and projects in graphic design, user experience design, and visual branding. Disney India, Viacom18, and Balaji Telefilms offer internships and projects in areas like animation, motion graphics, and visual storytelling. WATConsult, Webchutney, and FoxyMoron provide opportunities for visual communication projects related to digital marketing, social media, and web design. Our students also intern at well-known design agencies and studios like DDB Mudra, FCB Ulka, Landor and Fitch, Animal Co, Please See, Grey, WWF, Lopez Design, Lollypop Design, Daiko FO, Zomato, Builders Club etc.

What are the options after graduation & what support is available from the institute?

The students upon completion of their degree choose one of the following,
1. Have their start-up and be entrepreneurs - The Corporate Resource Centre at UID guides as required.
2. Go overseas for higher education for Doctoral studes. - The International Relations Office at UID guides and supports the admission & visa process.
3. Get a job in the industry - The Corporate Resource Centre at UID works with the students from their Internship onwards for aspiration mapping & placement accordingly. Visual Experience Design students have been placed in eminent organizations like Deloitte, Cognizant, Accenture, Tech Mahindra, Headout, Cradlewise, TCS, Zeux etc.

What is the examination/ evaluation system?

The evaluation for each course has the following parts:
1. Continuous Evaluation- It comprises marking regular assignments during the semester. There are points for attendance too.
2. Mid-Term Exam- Students are evaluated through written exams and an internal jury during the mid-semester.
3. End Term Exam- The final exam comprises of written paper for theory courses and an external jury for practical courses.

What infrastructure is available on campus?

The sprawling campus of UID offers top-notch facilities, including advanced labs like the Felder Lab and Makers Lab with 3D printers, AR VR lab, metalworking machines, wood workshop, leather lab, ceramic lab, WACOM lab, digital lab, audio-visual rooms, library, and auditorium. All classrooms are equipped with modern amenities and state-of-the-art equipment. The campus also features a Centre for Craft Innovation, facilitating collaborative learning with craftsmen and artisans for product development and diversification.

What are the class timings?

Classes are scheduled from 9 am to 4 pm on weekdays. Labs are kept open after hours at the request of students if required.