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M.Design Visual Experiential Design

M.Design Visual Experiential Design

The M.Des. programme of Visual Experiential Design is structured keeping in mind the ever evolving demands of today’s fast changing world. Industry demands experiences which are not just limited to texts and images but go beyond, into sensory mediums and perhaps even extra-sensory realms. The course empowers graduates that are ‘Future Ready’; both in terms of employability as well as entrepreneurial endeavours.

The program is flexible enough to cater to each individual student’s creative aspiration such that the student is equipped to be successful in their selected field within the discipline. With this 360-degree holistic learning, the students are prepared to go beyond conventional communication mediums to give the users a more enriching and engaging multisensory experience.

Department of Communication Design
UID’s course on Visual Communication empowers the student to produce creative solutions to meet visual design needs of society. It helps students to become problem solvers and develop effective information & communication. Students are equipped with technical and conceptual skills to articulate and express ideas, think conceptually, conduct research and critically evaluate the process. The course involves imparting Knowledge in Critical Thinking, Design Process and Visual narratives to create defined solutions in the ambit of both Digital and Print mediums.

Why study Visual Experiential Design at UID?

  • The course challenges students to think critically and experience the transformative ability of design.
  • Allows the student to research independently and create viable design solutions
  • The learning process gives opportunities for interaction within the industry
  • Fully equipped digital labs, Photography Studio
  • Experienced group of highly qualified faculty

Course Structure

KU Common Course
  • Communicative English
  • Communicative English
Core (Common Foundation)
  • Culture and Environment
  • Fundamentals of design (EOD, POD)
  • Digital visualization
Core (Department Specific)
  • Drawing for Design
  • History of communication design
  • Visual Perception and aesthetics
  • Fundamentals of Communication Design
  • Design in India (Study tour)
Core (Common)
  • Professional Development
Core ( Departmental Specific)
  • Typography
  • Photography (Elective)
  • Videography (Elective)
  • Design for Digital Media
  • Branding and Identity Design
  • Portfolio design
  • Visual Ergonomics
  • Design for social relevance Project (Inter Disciplinary)
Core (Common)
  • Research Methodology
  • Entrepreneurship Development
Core (Department Specific)
  • Internship
  • Interaction Design
  • Visual narrative
  • Design Project (Design for Visual Experience)
Core (Common)
  • Design Research
  • Graduation Project
  • Internship

Areas of Mastery

– UI/UX Interaction
– Design Strategy & Communication
– Visual Perception and Aesthetics
– Branding and Identity Design

Career Prospects

This course prepares students for exciting careers in the fields of graphic design, advertising, web design, multimedia design, print & publishing or related fields.
The masters programme is aimed at fostering research skills, user centric design and detailed analysis of problems at hand in the domain of visual communication. Thus enabling professionals to be efficient in decision making job profiles.
It opens up job opportunities in major upcoming design domains such as UX/UI, Digital Marketing, Brand Management, and Exhibition Design.

Learning Model of M.Design Visual Experiential Design

The learning model at UID is incubated to create and adapt to an appropriate environment of learning that facilitates our students with new experiences. We make sure our learning model engages the learner into new dimensions of work. This model provides an environment for interactive student engagement and enhances the system thinking ability.

At UID, we believe that the experiential knowledge gained while developing and implementing this unique learning model is transferable to other disciplines as well.


Visual Communication (Graphics)

Sambit Kumar Pradhan


PGDPD, Lifestyle Accessory Design, NID,Ahmedabad B. Arch.,College of Engineering and Technology, Bhubaneswar

David James Baker

Associate Professor

BA, Mass Communications, University of Denver, Denver, Colorado; MA, Media Arts and Computer Science, Las Vegas, New Mexico; MA (Video, Design, Painting),New Mexico State University, Las Cruces, New Mexico

Dr. Sharmila Sinha

Additional HOD

PhD - IDC,School of Design, IIT Bombay BFA(Applied Arts), Faculty of Fine Arts, MS University, Baroda

Mukesh Singh - Faculty of Karnavati University

Mukesh Rajendra Singh

Assistant Director

BFA in Painting , Faculty of Fine Arts, MS University, Baroda MFA in Painting , Faculty of Fine Arts, MS University, Baroda

Riddhi Manna

Assistant Director

Graduated as a Graphic Designer, specializing in Communication Design National Institute of Design, Ahmedabad

Aigars Liepens

Assistant Professor

Masters in Visual Communication, Art Academy of Latvia Bachelors in Visual Communication, Art Academy of Latvia

Abhrojit Boral

Assistant Professor

MA in Graphic Design, University for the Creative Arts, UCA Epsom, UK B.Des in Fashion Design, National Institute of Fashion Technology, Kolkata

Hardik Jayeshbhai Pancholi

Assistant Professor

PG Diploma in Applied Arts, ( Specialisation in Illustration), MS University, Vadodara Diploma in Applies Arts, Sheth C.N.Collage of Fine Arts, Ahmedabad

Khem Raj Kala

Assistant Professor

MBA Retail & Marketing Management, Subharti University, Meerut, Bachelors in Exhibition Design & Spatial Experience, NID, Ahmedabad

Lopamudra Pakira

Assistant Professor

Bachelors in Fine Arts in Art History and Aesthetics, Maharaja Sayajirao University, Baroda, Gujarat Masters in Visual Arts, Maharaja Sayajirao University, Baroda, Gujarat

Salil Sakhalkar

Assistant Professor

Bachelors of Fine Arts, Sir J.J.Institute of Applied Arts, Bombay, Diploma in Computer Arts and Animation Edit Institute, Bombay

Shatabhisha Ray

Assistant Professor

MFA - Painting, Specialized in Video and Illustration Art, Kalabhavana, Visva Bharti University BFA - Painting, Kalabhavana, Visva Bharti University - First Class


Assistant Professor

M. Design School of Communication World University of Design, Delhi Bachelor in Applied Art Bharati Vidyapeeth's College of FineArts (SPPU), Pune Diploma in Fashion Photography, JD Institute of Fashion Technology

Sudip Nityagopal Dutta

Assistant Professor

Pursuing Masters in Visual Arts (MVA) in Creative Painting from chittorgarh, Rajasthan Post - Diploma in Painting at Faculty of Fine Art MSUB, Gujarat Diploma in Painting at , MSUB, Gujarat.

Yaatra Khan

Assistant Professor

M.Des Communication Design, Faculty of Fine Arts, MS University, Baroda B.Des Communication Design, National Institute od Design, Ahmedabad

Surabhi Vinay Sagdeo

Assistant Professor

Master of Arts in Illustration & Animation, Coventry University, UK; B.Des in Visual Communication & Graphic Design, UID, Karnavati University, Gandhinagar

Kritika Dhuli

Assistant Professor

M.Des. National Institute of Fashion Technology, Kannur, Kerala

Yuti Raman Devale

Assistant Professor

Diploma in Applied Arts L.S. Raheja School of Art BFA in Applied Arts North Maharashtra University MFA in Applied Arts, Aurangabad

Om Singh

Assistant Professor Multimedia. Punjab Technical University, Jalandhar B.Sc. in Animation & Multimedia, Birla Institute of Technology, Mesra, Ranchi

Sandipan Bhattacharjee

Assistant Professor

M.Design in Multimedia Communication & Design, Central Institute of Technology, Kokrajhar B.Design in Multimedia Communication & Design, CIT ,Kokrajhar.

Manish Solanki

Junior Faculty

Masters Degree (specialisation in Portrait Painting) M. J. College, Jalgaon, Maharashtra, Diploma in Drawing and Painting from Seth C. N. College of Fine Arts

Department Animation & Digital Media

Arun Gupta


B.A. in English Literature,University of Delhi, Delhi; Diploma in Film Direction, Film and Television Institute of India, Pune

Pradeep Patil

Assistant Director

PG Diploma Programme in Design, Animation Film Design, NID, Ahmedabad Bachelor of Applied Arts, Sir J. J. Institute of Applied Arts, Mumbai

Sachin Khankhoje

Associate Professor

Master of Fine Arts, MSUB, Vadodara; Bachelor of Fine Arts, MSUB, Vadodara; Diploma in Digital Character Animation, Vancouver Film School, Vancouver, Canada

Hirock Roy

Assistant Professor

Master of Animation and Visual Effects, Kalinga University, Raipur Bachelor of Animation and Visual Effects, Kalinga University, Raipur

Neela Tayade

Assistant Professor

B. Tech , Govt. College of Engineering, Amravati; M.Des in Animation Film Design, NID, Ahmedabad; Certification in Social Psychology, Wesleyan University, US

Prem Gunjan

Assistant Professor

Post Graduate Diploma in Film and Video Communication, NID, Ahmedabad; Master of Fine Arts, BHU, Varanasi; Bachelor of Fine Arts, BHU, Varanasi

Ravi Sachula

Assistant professor

Master of Fine Arts, North Maharashtra University, Jalgaon; Diploma in Drawing & Painting, Sheth CN College of Fine Arts, Ahmedabad

Sundar Mahalingam

Assistant Professor

M.Sc in Visual Communication, Bharathiyar University, Coimbatore; B.Sc Visual Communication, Bharathiyar University, Coimbatore

Venkateshwaran N

Assistant Professor

Master in 3D Animation, MUV Digital Arts, Chennai B.Sc. Zoology, Bharathidasan University

Vipul Prajapati

Assistant Professor

Master of Fine Arts, North Maharashtra University, Jalgaon ; Diploma in Drawing & painting Sheth CN College of Fine Arts, Ahmedabad

Itu Chaudhuri
Hemant Suthar
Aditya Kapoor
Amardeep Behl
Anthony Lopez
Arvind Lodaya

UID organises a number of workshops on a regular basis to help students connect with and expand their creativity. The workshops introduce students to the concepts of design and provide a strong grounding and encourage personal and artistic growth through innovative self-expression. All the classrooms are equipped with unique modern facilities and state-of-the-art equipment that provide an extensive experience in art and design. The workshops offer insights into topical themes in the field of design along with practical exercises that come with a high level of professionalism.



A visual design course helps students to create innovative solutions to meet the visual design needs of society. It enables students to become problem solvers and create effective design solutions. At UID, we offer M.Des. Visual Experiential Design course that challenges students to think creatively.
At UID, the M.Des. programme of Visual Experiential Design is structured around producing creative solutions and articulating ideas. The well-structured course curriculum allows students to learn, think conceptually, and create innovative design solutions.
No, visual communication is not the same as graphic design. Visual communication is comprehensive and broad, whereas graphic design is narrowed down and more focused. It is a subset of visual communication.
Visual design aims at creating viable design solutions. It improves the aesthetic appeal, and enhances the usability of a product with a suitable layout, colour, images, and typography.
Visual designers create viable design solutions to meet the visual design needs of society. They think conceptually, express their ideas, conduct research, and evaluate the design process critically. They create designs for various platforms including intranet and internet sites, movies, and wearables.
Yes, visual communication is a good option with excellent career prospects in the fields of web design, print & publishing, advertising and multimedia design. The course opens up job opportunities in upcoming design domains like digital marketing, exhibition design, UX/UI, and brand management.
Visual designing is a rewarding career option with lucrative opportunities. The salary package depends on the location, company, and hands-on experience of the aspirants. They get to work at top-ranked firms at higher positions.
The major difference between a visual and graphic designer is their goals. Graphic designers aim at communicating a specific message to the audience. Visual designers craft a unified image for brands across social and digital media platforms.
Unitedworld Institute of Design (UID), Karnavati University is among the top colleges in India that offers a well-structured M.Des Visual Experiential Design course. With its hands-on creative learning and state-of-art labs, the college aims at offering unmatched learning facilities to the students.
Studying visual communication will open doors to exciting opportunities. It is an emerging course with very good scope in India and abroad. An aspirant can go on to work in the fields of web design, digital marketing, advertising, multimedia design, graphic design, print, and UX/UI domains.
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