Product Design

The Product Design course at UID trains students to create and craft relevant products based on consumer demands. Through this course, students gain knowledge necessary to create useful, innovative, attractive and artisanal products that fit the market requirement. Students are encouraged to use their imagination, creativity, critical thinking and technical knowledge to design quality products for the real world. The course includes design development, ideation, sketching, 3D rendering techniques, presentation and communication skills, ergonomics, aesthetics and technical documentation.

The course links creativity and innovation through the transformation of ideas into marketable products. Students will learn to develop a broad range of relevant skills, knowledge and attitudes that are necessary for them to become effective practitioners in the field of product design. The course will also enable them to acquire marketing capabilities to strategize, develop and promote prototypes and products, using existing and new materials. Students will work with practicing designers and professionals to design products that are useful to the market along with focusing on emerging needs that could improve the daily lives of people.

Product Design (UG)
Product Design (PG)

Product Design specialisation focuses on consumer goods with an emphasis on the design of form and styling, user-centred design, value engineering, and holistic product development. You address contemporary realities, including sustainability and technological change while exploring materials, fabrication, aesthetics, and social engagement in both local and global contexts. The target businesses would include the manufacturers and marketers of residential, office and industrial equipment, furniture, and other related products.

History of Industrial design
Product technology, material and construction
Elements of product design and human ergonomics
Prototype making and 3D modeling with the help of software
Product graphics, display & control design
Techno aesthetics details and system design thinking
Form semantics & package design
Production, planning & industrial organization
Design sustainability and interaction design
Industry internship and design management

Students associated with this course must understand ergonomics, material, manufacturing process, 3D design, branding, marketing, lifestyles, trends etc. The products can be from industries such as ceramic design work, designing sanitary wares, light fittings, pottery, decorative porcelain and material for electrical and other industries.

UI/UX Experience Design

This prepares students for exciting careers as a User Interface (UI) or User Experience (UX) designer. The course imparts education on the latest software used today and practices design methodologies to address and solve problems. The courses focuses on considering human-centric approaches and inculcating the same in students to come up with delightful, user-friendly designs that meet the industry requirements. Along with offering theory classes and practical sessions, students are encouraged to take up real life projects and provide solutions to help clients meet their business goals. The course aims at building a solid foundation in human factors, project management and usability engineering to help students improve performance of their designs.

Design For Sustainability

The course is suitable for students who believe in creating clever designs and creations that meet the needs of the environment. The course aims to develop an understanding of sustainable principles, construction management, building designs in sync with the environmental concerns. Design for sustainability includes energy efficient constructions, sustainable housing, thermal efficiency and future sustainability. The course equips students of all cultural backgrounds with the appropriate knowledge, skills and critical thinking necessary to design a society that uses energy and resources with greater efficiency. Our focus is to create individuals who can play active roles in bringing about a change in the society by converting communities towards sustainable practices.

UID has designed a well structured curriculum for each course to foster unique creativity and vision. Our programme and courses are carefully designed to make a real difference to the student learning experience.

The structure of the programme aims to create a fine balance between theoretical and practical education. The programme focuses on the basics of the field of design while stressing on the possibilities to practice specific skills and knowledge related to specific courses. The programme takes you through a facet of creative skills required to excel in your chosen field. During the course, students will be guided and mentored by experts while being given the opportunity to interact with industry professionals. The learning outcomes are assessed at the end of each semester to ensure that students have a firm understanding of the latest concepts before moving on to emerging trends.

Each course creates a dynamic environment , which builds the self confidence of the students along with a foundation of creative and technical skills.

The learning model at UID is incubated to create and adapt to an appropriate environment of learning that facilitates our students with new experiences. We make sure our learning model engages the learner into new dimensions of work. This model provides an environment for interactive student engagement and enhances the system thinking ability.

At UID, we believe that the experiential knowledge gained while developing and implementing this unique learning model is transferable to other disciplines as well.

Danish Rizvi

Assistant Professor

B.Des. (Product Design), NID

Surya Teja Bachu

Assistant Professor

M.Des. (Product Design), NID, Ahmedabad B.Des. (Fashion and Lifestyle Accessories), NIFT, Bengaluru

Sagar Joshi

Assistant Professor

Post Graduate in Product Design from MIT

UID organises a number of workshops on a regular basis to help students connect with and expand their creativity. The workshops introduce students to the concepts of design and provide a strong grounding and encourage personal and artistic growth through innovative self-expression. All the classrooms are equipped with unique modern facilities and state-of-the-art equipment that provide an extensive experience in art and design. The workshops offer insights into topical themes in the field of design along with practical exercises that come with a high level of professionalism.

The workshops offer a hands-on experience of working in the industry and ensure that you can operate as professionals while you are studying. The workshops are committed to encouraging and supporting students in their creative journey.

The course focus delivers understanding of product, appliances and transportation to enhance the user friendly experience and efficient human living. It explores an inborn human need of user friendly products. Beginning with the concept of basic product development, industry need and emerging technologies are the most important tools today. With the growing population and urbanization, transporting people and commodities using a variety of means and eventually creating sustainable systems for Industrial Design is the need of hour. In such case the program is not restricted to only Product and Automobile Design but also to design systems and other means which enhance human comfort and commodities as well as support interactive human living which may vary from household appliances to office equipment along with products of daily use.

Career Thought

The course offers 2 year rigorous study under the mentorship of experienced faculty, practicing in the workshop as well as industry experience which is followed by six months real life industry sponsored research design project. The programme will suit to most of automobile engineers/mechanical engineers/ electrical engineers, architects and product design graduates.

Each course creates a dynamic environment , which builds the self confidence of the students along with a foundation of creative and technical skills.

At UID, we believe that the experiential knowledge gained while developing and implementing this unique learning model is transferable to other disciplines as well.

Danish Rizvi

Assistant Professor

B.Des. (Product Design), NID

Surya Teja Bachu

Assistant Professor

M.Des. (Product Design), NID, Ahmedabad B.Des. (Fashion and Lifestyle Accessories), NIFT, Bengaluru

Sagar Joshi

Assistant Professor

Post Graduate in Product Design from MIT

UID organises a number of workshops on a regular basis to help students connect with and expand their creativity. The workshops introduce students to the concepts of design and provide a strong grounding and encourage personal and artistic growth through innovative self-expression. All the classrooms are equipped with unique modern facilities and state-of-the-art equipment thatprovide an extensive experience in art and design. The workshops offer insights into topical themes in the field of design along with practical exercises that come with a high level of professionalism.