The fashion Industry in India has been rapidly growing and offers numerous opportunities for upcoming designers to showcase their talent and skills. With the rise of e-commerce and the growing demand for sustainable fashion, the industry has shifted to become more diverse and has created ample space for students to build successful careers in this field.
If you have creativity, artistic skills, strong business awareness, and a zeal to do something in the field of fashion designing, you should be planning to pursue a bachelor of fashion design.
As one of the top designing colleges in India, we have collected some of the simple yet powerful user experience tips for students planning to pursue a career in fashion designing.
Why is user experience important in fashion design?
User experience ascertains how well a garment meets the needs and expectations of the consumer. An uncomfortable garment or fabric leads to dissatisfaction for the wearer regardless of how trendy it looks.
A garment that is designed as per the needs and requirements of the consumer can boost the overall experience and increase satisfaction with the product which can lead to increased loyalty to the brand, positive word-of-mouth marketing, and repeat purchases.
Here are some user experience tips for fashion design students
In this section, we will explore some very important user experience tips that can help students create compelling and attractive designs:
- Consider the end user:
A fashion designer should consider the end user throughout the design process. This can include factors such as comfort, durability, functionality, and accessibility. Additionally, by understanding the end user’s preferences and tastes, fashion designers can create designs that are more likely to be successful in the marketplace. - Use high-quality materials
Top-class materials satisfy customers’ desires and demonstrate a designer’s commitment to quality and excellence. When customers feel they are getting their money’s worth with high-quality fabrics, design, and fittings, they are more likely to trust the brand and become repeat customers. - Make it easy to use:
Garments that have simple closures such as snaps, buttons, or zippers are generally easier to use and can save time and effort in dressing and undressing. Additionally, garments made with stretchy fabrics such as spandex, lycra, or elastane can be more comfortable to wear as they allow for more flexibility and freedom of movement. Also, garments with soft fabrics and loose or relaxed designs can be easier to wear for extended periods of time. These types of garments reduce discomfort and fatigue, making them ideal for everyday wear and for activities that require extended periods of movement. - Prioritize comfort:
Prioritizing comfort in clothing design can have a significant impact on customer satisfaction and loyalty. To achieve this, designers should consider several factors. For example, fabric selection is crucial. Soft, breathable, lightweight materials such as cotton and linen are ideal. Designers should aim for a comfortable and flattering fit that allows for movement and flexibility when designing clothes for specific activities. Practicality should be considered when designing clothes for outdoor activities or active wear. - Test and iterate:
Fashion designers can employ several steps to test and iterate their clothing designs. One approach is wear testing, where designers and others wear the clothes to gather feedback on comfort and fit. Sample testing involves creating sample garments for testing and evaluation by potential customers or focus groups. Prototyping is another method where designers create prototypes to test out different design elements such as fabric, closures, and details. Designers should continuously look for ways to improve their designs through collaboration with suppliers and manufacturers to make iterative changes based on customer feedback, market research, and other resources. - Consider the entire customer journey
In order to create a positive, seamless experience for their customers, fashion designers should consider every touchpoint from the moment a customer becomes aware of their brand to the post-purchase experience. Designers can ensure their branding and marketing efforts accurately represent their brand and target audience, including advertising, social media, and other promotional efforts. They should carefully select their product offerings to meet the needs and preferences of their target audience, which can include offering a range of sizes, colors, and styles. Creating a positive shopping experience for customers is also important, such as having a user-friendly website, easy navigation, and a streamlined checkout process. Good customer service is crucial to the customer journey, and designers should provide prompt and helpful customer service.
Are you looking for top designing colleges in India that offer a bachelor of fashion design course?
Explore our B.Design (Hons.) Fashion Design & Styling Programme. It focuses on a holistic, dynamic, and individuality-driven approach to prepare creative professionals for the fashion industry. The department has state-of-the-art labs with the latest technology in weaving, sewing, dyeing and printing, and knitwear. A professional photography lab, digital studios and a one-of-its-kind Craft Centre that hosts award-winning artisans are just some of the reasons for studying fashion design at Unitedworld Institute of Design (UID).
