Unitedworld School of Business hosted Prof. Dr Piyush Sharma for a two-day speaker session. He had interactive sessions with the faculty and the students of UWSB. The faculty got to be part of a session about- “Developing Research Orientation”. Dr Piyush talked about the scientific review process, research gaps, call for papers in journal special issues, high-quality conferences, basic research questions, and how to prepare your research paper.

The next day, Dr Piyush interacted with the students and shared his insights on “Cross-culture Consumer Behaviour”. He elaborated on what culture is and how various cultures portray various consumer patterns.
The session remained quite an insightful one where the faculty and the students got to learn new concepts and how to implement them in real life.

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