School of Communication Design, UID, Karnavati University organised a Masterclass with Aigars Liepins, Art Director at DDB, Euro RSCG, Young & Rubicam, Co-founder and creative in Latvian-Estonian JV ‘X RAY Ltd’ on the topic ‘Choose the Right Corporate Identity on April 4, 2022.

Choosing the right identity can be an incomprehensible task if not approached in the correct way.

Aigars Liepins is a Creative Art Director from Latvia who brought light to the importance of identity design. Aigars has not restricted himself to the Latvian clientele and has worked with numerous clients across the globe which gave him an understanding of the dynamism that exists in this field.

He showcased an intuitive comparison between Indian and Global Identities and spoke about the importance of Motion graphics in identity design supported by a showcase of his own work.