• UID's Two Tier evaluation Result for Admissions 2024-25 is out! Check you registered email ID for further action or call 9266663225 for more information.
  • UID Admissions 2024-25 NRI/NRI Spons./ Management Category Application Window is open now! Click Here to apply- Call 9266663225 to know more.
  • UID Admissions 2024-25 General Category Application Window is open only for BFA/BFA (Hons.) and BSc./BSc.(Hons.) Filmmaking Click Here to apply- Call 9266663225 to know more.
  • KUAT (Karnavati University Admission Test) Admissions 2024-25 Application Window Open Click Here to Apply- To know more call 9667048555. KUAT Examination Date-27th April,2024 (Saturday)
  • Ph.D. 2024-25 Admissions Open Now! (July 2024 Batch) Click Here to apply +91 9033001244
  • MBA 2024 Admissions open Click Here to Apply – call – 7574811135 / 7227035143.
  • B.Tech 2024 Admissions Open. Click Here to Apply- Call +91 7574811135
  • KU Admissions FEE Payment Click Here
  • Karnavati University invites applications for teaching positions Click here for details
  • Two-Day National Conference (Hybrid Mode) on Research and NEP, 2020: Current Trends and Future Prospects Register Now

Product Standardization

  1. Home
  2. »
  3. One Minutes Read
  4. »
  5. Product Standardization

Product Standardization

Product Standardization

Companies marketing their products in international market are faced with the decision of whether to standardize their product or adapt their product offerings. Product standardization means marketing a product in international market with some or little changes except for some cosmetic changes such as modifying labeling and packaging as per the countries regulation. The products with high technological intensity such as heavy equipment, microprocessor, plant and machinery, hard disks, projectors, etc are marketed as standardized products in the international market.

Companies prefer product standardization because a global product image is developed, with a product they can cater to the global consumers moving across countries, and for the cost saving in terms of economies of scale in production. Product standardization helps the companies in developing a Global Brand and economy in designing and monitoring various components of marketing mix. Major factors favoring product standardization include high level of technology intensity, formidable adaptation costs, convergence of customer needs worldwide, and country of origin impact.

The marketing of products sold internationally may be standardized to keep a uniform image among the various markets. For example, COCA-COLA Company uses global standardization in marketing by keeping the appearance of the product relatively unchanged between different markets.

Author: Prof. Nupur Rawal, Assistant Professor – Unitedworld School of Business (UWSB), Karnavati University

Disclaimer: The opinions / views expressed in this article are solely of the author in his / her individual capacity. They do not purport to reflect the opinions and/or views of the College and/or University or its members.

Recent Post

Two-wheeler – Ergonomics in India

A two-wheeler is the vehicle of choice for most Indians in their daily commute to work. One major reason for

Dadi Pudumjee- An Indian Puppeteer

Puppets are one of the best ways to tell a story. They not only reach adults but also to kids.

Smart Investments in a Small Budget – Duplicate – [#5313]

There is a misconception that you need a large sum of money to make an investment.  There are certain smart

1 2 3

Announcement

  • UID’s Two Tier evaluation Result for Admissions 2024-25 is out! Check you registered email ID for further action or call : +91 9266663225 for more information.
  • UID Admissions 2024-25 NRI/NRI Spons./ Management Category Application Window is open now! Click Here to apply- Call 9266663225 to know more.
  • UID Admissions 2024-25 General Category Application Window is open only for BFA/BFA (Hons.) and BSc./BSc.(Hons.) Filmmaking Click Here to apply- Call 9266663225 to know more.
  • KUAT (Karnavati University Admission Test) Admissions 2024-25 Application Window Open Click Here to Apply- To know more call 9667048555. KUAT Examination Date-27th April,2024 (Saturday)
  • Ph.D. 2024-25 Admissions Open Now! (July 2024 Batch) Click Here to apply +91 9033001244
  • MBA 2024 Admissions open Click Here to Apply – call – 7574811135 / 7227035143.
  • B.Tech 2024 Admissions Open. Click Here to Apply- Call +91 7574811135
  • Karnavati University invites applications for teaching positions Click here for details
  • UWSL International Moot Court Competition, 2024 Register Now
  • Two-Day National Conference (Hybrid Mode) on Research and NEP, 2020: Current Trends and Future Prospects Register Now
  • KU Admissions FEE Payment Click Here