What do all successful designers have in common? The
ability to approach complex challenges with simple yet innovative solutions.

So, here’s introducing one such upcoming brand called One
Nought One One [1011].

One Nought One One is an accessories label founded by two
madcap design graduates from Unitedworld Institute of Design, who share a
common love for all things creative. They offer modern, contemporary
accessories with a minimalist approach which creates a loud impact. Their fresh
designs and raw finish make them simply irresistible.

In their little way, they
channel our inner need to bring about a change in the fashion game by creating
designs that break the monotony that surrounds our everyday life with elements
of quirk.

Nothing makes them happier than smiling customers. All in
all, they love what they do, so the rest is taken care of.

They have always been fascinated by women and celebrated
them. Their collection, ‘Umbrella’, is a big shout out to all the confident,
powerful women who are embracing their body shape, skin colour or sexual
orientation with utmost grace and dignity and showing the world who the real
boss is. With this collection, they are extending one big umbrella to all
women, irrespective of her size, age, gender identification or colour and
giving them a reason to bring out the sass in them and strut in style.

One Nought One One’s other collection,
‘Kopfkino’ takes us back home from where we began, because like One Nought One
One itself, this collection is about having something so detailed in mind that
the only way to articulate it is to bring it in form. Kopfkino, a German term,
literally translates to head cinema. As absurd as this sounds, the collection
lacks inspiration. It was just an absurd idea, that they have tried to express
in the form we know best – jewellery.

Author:
Panthi Ganatra, Teaching Assistant, LSA Department, Unitedworld Institute of Design (UID)

Disclaimer: The opinions / views expressed in this article are solely of the author in his / her individual capacity. They do not purport to reflect the opinions and/or views of the College and/or University or its members.