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B.A. (Hons.)
Advertising & PR

Duration

4 Years

Eligibility

10 + 2

Department

Mass Communication

Duration

4 Years

Eligibility

10 + 2

Department

Mass
Comm.

Overview

This programme caters to individuals aiming for careers in advertising, brand management, and publicity campaigns, offering comprehensive coverage of key subjects including brand management, campaign strategy, public relations, social media marketing, and digital advertising techniques. Participants will deepen their grasp of the critical functions that PR, advertising, and branding occupy across various societal facets. Additionally, students will compile a diverse portfolio through hands-on experience in campaign execution, advertisement creation, and crafting promotional materials for both conventional and digital platforms.

Highlights

Student-centred learning
Experiential learning and industry relevant curriculum
Best placement opportunities
Internships in reputed organizations
Social immersion, cultural immersion, and overall personality development of the students
The Liberal, multi-cultural and vibrant environment
Best infrastructure with well-equipped studio and media labs

Career Path

B.A. (Hons.) Advertising & PR graduates find careers in advertising agencies, PR firms, digital marketing, and media planning, serving as brand managers, PR specialists, and social media strategists. Their expertise in creating content, managing campaigns, and shaping public perception is sought after in event management, corporate branding, and influencer relations. This degree equips them for a wide range of roles in both digital and traditional marketing sectors, making them key players in crafting and communicating brand narratives.

Programme Highlights

Meet The Student

Infrastructure

Workshops

Blog

Books on advertising that every B.A. (Hons.) Advertising & PR should read

January 5, 2024

Students pursuing B.A. (Hons.) Advertising & PR must have a comprehensive understanding of various concepts to succeed in their professional lives. One of the most significant aspects that they need to delve into is consumer psychology. Other aspects include understanding the dynamics of communication, the role of media in shaping

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