The Story Behind Gold Threadwork: Zardozi
The word zari conjures up a fairy tale of grace, beauty, and opulence, and has been adding glitter and glamour to our wardrobes for centuries. But do you know the story behind this rich and royal tradition? Some of you may be aware that zari is more closely linked to its Persian roots, especially the Mughal period,but the fact […]
Designers as Social Activists in the Context of Craft Clusters in India
Note: This abstract is for a paper presented by Anahita Suri at the Design Challenges conference at the Barreira Art and Design Institute, Valencia, Spain, on 10th September 2020. Craft – an integral part of the conduit to create something beautiful – is a visual representation of the human imagination given life through the hand. The […]
Fanny pack, outcome of exploring materials!
This is a fanny pack made out of metal wires (specifically copper). The thin, differently gauged wires were soldered together to create a pattern, the process termed as ‘Filigree’. Since ages, it is a form of delicate and intricate work mainly used to make beautiful fine jewellery. This product is a result of a module […]
Weaving New Interpretations for Traditional Textiles and Techniques using Design Interventions
Introduction The article is a summary of Design Intervention by the author done during period of 2018-2019, to create new designs in traditional Extra-weft weave of Bhuj, Gujrat with Kala cotton yarn. Field visits along with interviews with weavers to understand the traditional techniques and motifs revealed some gaps that could be addressed. The aim […]
Heal
The word Heal means ‘to restore or to cure’. Heal is a power. The idea here is to look after sustainability through healing textiles and natural fibers that are made from plant fibers. So, I chose a turmeric plant as my inspiration, and studied each element to use in my collection. The turmeric plant has […]
6 Ways to Write Great Copy
Great copy is the secret sauce of great communication campaigns. Whether you are an advertising copywriter or a journalist or a copywriter for websites, great copywriting is a skill you cannot do without. It gives form and meaning to the message you want to communicate to a target audience. Let’s dig a little deeper into […]
Artificial Intelligence (AI) era in HR
Undeniably, the unprecedented COVID 19 crisis has wreaked havoc across the globe, pushing world economies into prolonged lockdown and the business world to a screeching halt. The sudden and disruptive onset of crisis has ripple effects on a wide range of industries as well. In the wake of the COVID-19 outbreak, the adoption of artificial […]
The Truth in the Lie
I was attending a webinar like a lot of other professors and teachers during this lockdown period. And it made me think a lot about the current situation. Its sad that the covid-19 situation has brought us all to this dull void where there is hardly much happening, we are home and virtual learning has […]
Hope is all we need!
In the current pandemic scenario, we have been surrounded by a lot of negativity and uncertainties. Due to the current economic condition many of us are facing depression and are low on morale. Despite so much of negativity all around, any news that we come across about the progress in the development of the Covid19 […]
E-commerce war forces players to plan new strategies
During this pandemic Covid-19 the grocery category as well as small grocers – mom-and-pop stores are considered as the backbone of the economy. The E-commerce platform also had spurred to the greatest extent and have taken benefit of the situation and now they are eying on this particular category to grab the competitive market. In […]
