Journalism and mass communication are among the most creative and lucrative fields. In today’s times, both traditional journalism and digital journalism are seeing a rise. If you wish to become a journalist, it is important that you pursue B.A. Journalism and Mass Communication from a reputed institute of mass communication or liberal arts college.
When you are choosing an institute of mass communication, it is important to pay close attention to the curriculum to make sure it is aligned to the needs of the industry. Check if the institute of mass communication you have shortlisted offers the following courses:
- Psychology:
One of the most important things you will learn while studying psychology is the diversity of human experience. There are so many different ways of looking at the world and each person has his/her own unique perspective. This can be challenging to understand at first, but it is important to remember that not everyone thinks and feels the same way. As a journalism aspirant, studying psychology can help see things from others perspectives.
- Advertising and PR:
Advertising and public relations greatly influences how companies are perceived by people. By studying the subject, you can get a deep understanding of the strategies and processes that form the basis of marketing communications. If you study advertising and public relations, you can work as a marketing manager, creative director, PR strategist and marketing communicator. Advertising and PR are about creating messages that are communicated to a target audience through different channels. The purpose of advertising is to create an interest in a product or service, while the purpose of PR is to create a positive image of an organisation.
- Digital media:
Digital media refers to information broadcast to you through a device or screen. Some examples of digital media are digital video, mp3s, digital images, streaming services, e-books and electronic documents. Studying digital media can help you work in in various sectors, such as:
- Television
- Film
- Sales
- Finance
- Education
- Healthcare
- Media ethics and law:
The media acts as a bridge between the public and the state. As the media informs people about the social, economic, and political activities happening in the country, this work has to be done ethically while following the law of the land. Studying media ethics and law can help you understand the importance of work ethics in journalism and legal implications of unethical practices.
- Photography:
In the world of media, photos speak a thousand words. Incorporating images into news stories is not only beneficial for the reader, but also for the overall reach of the story. When used thoughtfully, photos add context and comprehensibility to a news story, making it more likely to be read and shared. Understanding nuances of photography can help you create news packages that read well and at the same time are visually appealing.
Looking for a reputed institute of mass communication in Gujarat?
We, at Unitedworld School Of Liberal Arts & Mass Communication, Karnavati University., B.A. Journalism and Mass Communication programme. Our course offers you a comprehensive education in all aspects of journalism and mass communication. From psychology to digital media, our curriculum gives you the skills you need to be job-ready. For more details about our institute of mass communication, call us at +91 7227033631/+91 9099993506.
