If you are planning to pursue a BBA course, a part of the course will be dedicated to branding. Often people associate it with visual identity – name, logo, design, packaging. But the concept of branding and its understanding have dramatically changed over the years. In today’s digital age, branding has taken different forms. The right branding can change people’s perception of a brand, can bring in new business and increase brand value. However, it can do the opposite if the branding goes wrong. As a student of BBA course, reading books written by experts can help you pick their brains and understand the principles behind establishing a brand identity.
As one of the leading BBA colleges in Gujarat, we share with you 6 must-read books on branding:
- Building a StoryBrand by Donald Miller: There are several books on branding in the market. But very few are as concise and practical as this one. Highly readable and informative, this book outlines a framework that tells how to connect with customers and grow a brand. From ideation to implementation, this is a practical guidebook on branding.
- Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier: Written by Neumeier, American author and speaker and CEO of a branding agency, this book is all about harnessing the power of differentiation. The book says finding what differentiates a brand from others is the key to getting the branding right. The author says in an already crowded place, companies need ‘radical differentiation’ to stand out in the eyes of the customers. Easy to read, this book gives a quick breakdown of what it takes to create a good brand. The analogies and anecdotes in the book are engaging and informative.
- Branded Interactions by Marco Spies: In today’s digital age, creating an awesome digital experience is an important part of branding. Though many things go into creating a brand, the book breaks down branding into simple steps —– defining the audience, defining a plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. For those of you who wish to make a career in digital marketing, this is a go-to book.
- Hello, My Name Is Awesome by Alexandra Watkins: A very important step of a business is to select a brand name. The right brand names make the business stand out from the competition. A brand defines what a business is and what it does. This book is the ultimate guide to naming the brand. The book has a lot of anecdotes about how some of the most recognised brands in the world came with their names.
- Designing Brand Identity by Alina Wheeler: This is a quintessential book on branding. From creating a visual identity to creating a proper brand brief, this book has it all. Divided into three sections, the book delves into brand fundamentals, the processes involved and case studies.
- Positioning: The Battle for Your Mind by Al Ries and Jack Trout: Published in 2001, this book is still relevant today. Easy to understand, this book offers some practical tips on how to position a brand in the public mind. What sets this book apart from other branding books is that it says that a company needs to reflect not just its own strengths and weaknesses but also those of its competitors.
Looking for leading BBA colleges in Gujarat?
A BBA course is a stepping stone for a successful career in the world of business. At Karnavati University’s Unitedworld School of Business (UWSB), we offer a three-year BBA (Hons) programme that is designed to teach students management fundamentals and give them in-depth knowledge of different areas of an organization. Specializations that we offer include:
