B.B.A. (Hons.) Digital Marketing

Digital marketing is one of the fastest-growing industries in the world, reaching a value of nearly USD 353 billion in 2020, the industry is expected to grow even further, reaching a value of more than USD 930 billion by 2026. This growth has been made possible by the rise in sales of smartphones across world, which has catalysed the market for digital marketing.

Our Digital marketing course prepare students to leverage online platforms – mobile phones, advertising displays, or any other medium – for brand building, lead generation, customer service, or simply customer engagement. Students will learn about search engine optimization (SEO), search engine marketing (SEM), content marketing, content management, campaign marketing, social media marketing, social media optimization, and data-driven marketing. This will prepare them for roles in the marketing department of any organization or with a marketing agency. Alternatively, they could also use their skills to launch their own start-up in the digital domain.

Course Structure

B.B.A. (Hons.) Digital Marketing
4 years’ programme. Course Structure for the programme of Bachelor of Business Administration (Hons.) with specialisation in Digital Marketing

List of Elective Courses

Elective Offered, to be selected

Note: If course is not offered due to lack of adequate number of students, students of the same course will be transferred to other course on the basis of available seats as per the guidelines of the Academic Council.


B.B.A. (Hons.) Digital Marketing
B.B.A. (Hons.) Digital Marketing
Call Now