B.B.A. (Hons.) Digital Marketing

Duration

Pass Program: 3 years (6 semesters) and 4 years (8 semesters)

Introduction to Program

Digital marketing is one of the fastest-growing industries in the world, reaching a value of nearly USD 353 billion in 2020, the industry is expected to grow even further, reaching a value of more than USD 930 billion by 2026. This growth has been made possible by the rise in sales of smartphones across world, which has catalysed the market for digital marketing. Our program in digital marketing has been conceptualised to provide most suitable talent in this fast-growing industry

Well experienced full-time faculty and industry experts to deliver the courses
Certifications in Data Analytics, & Excel to give hands on and practical exposure
Multidisciplinary and Value-added courses in Liberal education such as Culture and Heritage, Human Relations, Understanding India, People and Politics and Public policy for holistic development
Opportunities to study contemporary areas such as Fundamentals of Digital Marketing and Ecommerce, Digital Marketing analytics and affiliate Marketing, social media and Content Marketing, IT Trends in Digital Marketing, Digital Marketing strategies, Trends in Digital Marketing
Mandatory Modern Indian Language course and coverage of contemporary areas such as FINTECH, Cyber Laws, Ecommerce and Business Simulation
Mandatory courses such as Aptitude and Logical reasoning, design thinking and Life Skills for skill development
Mandatory summer internship with our industry partners, Industry visits and seminar series from Industry experts to provide industry exposure
Association with NGOs and socio-charitable intuitions to develop social awareness and consciousness and a mandatory community engagement course in semester VI
Research based projects and dissertation to provide research exposure in the fourth year of the BBA Program (Semester VIII)
Opportunity to be a part of a vibrant student community and participate in event management and execution at university and school level

Career Path

Exciting opportunities in the digital Marketing space such as social media manager, copywriter, SEO specialist, email marketing specialist, content manager, market research analyst, content strategist, graphic designer

Course Structure

Semester 1

Business Mathematics and Statistics
Principles and Practices of Management
Financial Accounting
Indian Values and Philosophies
Information Technology (IT) in Management
Managerial Communication

Semester 2

Marketing Management
Human Resource Management
Managerial Economics
Environmental Education
Excel in Decision Making
Creative Thinking
Foreign Language- I (French)

Semester 3

Cost and Management Accounting
Business Law
Quantitative Techniques
Management Information System
Leadership and Team Building

Semester 4

Production and Operations Management
Financial Management
Entrepreneurship and Innovation
Political Science
Design Thinking
Cyber Laws and Security

Semester 5

Operation Research
Culture and Heritage
Aptitude and Logical Thinking
Introduction to Ecommerce
SIP (Summer Internship Programme)
Elective 1
Elective 2

Semester 6

Business Ethics and Corporate Governance
International Business
Certification in Tally Software
Community Engagement
Elective 3
Elective 4

Semester 7

Management Control System
Advertising and Media
Research Methodology and Case studies in Management
Foreign Language- II (German)
Financial Technologies (FINTECH)

Semester 8

Strategic Management
Dissertation/ Core courses*
Business Simulation

Note :-

Students can pursue a dissertation of 12 credits in semester VIII or pursue core courses of corporate restructuring, Project Management and Auditing of 3 credits each in lieu of the dissertation. The outcome of the dissertation has to be published in a peer – reviewed journal, presented in a conference or patented.
On a daily basis, there shall be sports sessions scheduled which shall not be a part of the credit framework
The degree offered as per UGC Nomenclature (National Education Policy, 2020) shall be a BBA after 3 years, a BBA (Honours) after 4 years if dissertation is not opted for and a BBA (Honours with research) if dissertation is opted for
All courses are divided into three categories, Core/ Major courses which carry a 4 credit each, Multi-Disciplinary/ Ability enhancement / Skill enhancement which carry a 3 credit each and Value added which carry a 2 credit each.

List of Elective Courses

Electives Courses

Fundamentals of Digital Marketing and Ecommerce
Digital Marketing analytics and affiliate Marketing
Social Media and Content Marketing
IT Trends in Digital Marketing
Digital Marketing strategies
Trends in Digital Marketing

Note:
Students can select any 4 Elective Courses from these 6 Electives

If course is not offered due to lack of adequate number of students, students of the same course will be transferred to other course on the basis of available seats as per the guidelines of the Academic Council.