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Announcement Admission

B.B.A. (Hons.) Digital Marketing

Career Path

Course Structure

Semester 1

  • Business Mathematics and Statistics
  • Principles and Practices of Management
  • Financial Accounting
  • Indian Values and Philosophies
  • Information Technology (IT) in Management
  • Managerial Communication

Semester 2

  • Marketing Management
  • Human Resource Management
  • Managerial Economics
  • Environmental Education
  • Excel in Decision Making
  • Creative Thinking
  • Foreign Language- I (French)

Semester 3

  • Cost and Management Accounting
  • Business Law
  • Quantitative Techniques
  • Management Information System
  • Leadership and Team Building

Semester 4

  • Production and Operations Management
  • Financial Management
  • Entrepreneurship and Innovation
  • Political Science
  • Design Thinking
  • Cyber Laws and Security

Semester 5

  • Operation Research
  • Culture and Heritage
  • Aptitude and Logical Thinking
  • Introduction to Ecommerce
  • SIP (Summer Internship Programme)
  • Elective 1
  • Elective 2

Semester 6

  • Business Ethics and Corporate Governance
  • International Business
  • Certification in Tally Software
  • Community Engagement
  • Elective 3
  • Elective 4

Semester 7

  • Management Control System
  • Advertising and Media
  • Research Methodology and Case studies in Management
  • Foreign Language- II (German)
  • Financial Technologies (FINTECH)

Semester 8

  • Strategic Management
  • Dissertation/ Core courses*
  • Business Simulation

Note :-

  1. Students can pursue a dissertation of 12 credits in semester VIII or pursue core courses of corporate restructuring, Project Management and Auditing of 3 credits each in lieu of the dissertation. The outcome of the dissertation has to be published in a peer – reviewed journal, presented in a conference or patented.
  2. On a daily basis, there shall be sports sessions scheduled which shall not be a part of the credit framework
  3. The degree offered as per UGC Nomenclature (National Education Policy, 2020) shall be a BBA after 3 years, a BBA (Honours) after 4 years if dissertation is not opted for and a BBA (Honours with research) if dissertation is opted for
  4. All courses are divided into three categories, Core/ Major courses which carry a 4 credit each, Multi-Disciplinary/ Ability enhancement / Skill enhancement which carry a 3 credit each and Value added which carry a 2 credit each.

List of Elective Courses

Electives Courses
  • Fundamentals of Digital Marketing and Ecommerce
  • Digital Marketing analytics and affiliate Marketing
  • Social Media and Content Marketing
  • IT Trends in Digital Marketing
  • Digital Marketing strategies
  • Trends in Digital Marketing

Note:
Students can select any 4 Elective Courses from these 6 Electives

If course is not offered due to lack of adequate number of students, students of the same course will be transferred to other course on the basis of available seats as per the guidelines of the Academic Council.

Master Class
Workshop

Admission Call:

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